Twitter lists are a great way to organise your contacts and the people you are following on Twitter so
that you can really get the most out of the site and be as efficient as possible in the way that you use it.
You can group the people you are following according to your own definitions and then you can track
tweets from others that are relevant to these groups even if you aren’t currently following them.
Stay in Contact in a Focused Way
If you have a list you can stay in contact with people and what they
are doing in a more specific way, which will prevent your feeds from
becoming too cluttered. This will ultimately mean that you can
manage your feeds in a more organised way and locate the
information you are looking for more easily.
Find Feeds More Easily
The feature lets you find people that are tweeting about topics you
are interested in more easily too and because you can group people
together you can access your groups quickly to find out what they are
tweeting about rather than having to search through your entire
contacts list. You can access your groups and start to tweet on the
topics they are talking about too. If you want to group people without
following them this is also possible as you are only following the ‘list’
rather than the people in it.
Appear in other People’s Listings
It is equally important that you appear in targeted listings. This will make you more visible especially to
people who are related to your business for instance. Appearing in lists makes it easier for people to find
you too. You can organise your groups according to any feature, whether it be conversation topic, people
related to your work, or people you usually retweet. You could offer a list of people that tweet about
certain items to your followers.
How to do it….
Creating a Twitter list is easy, you simply select ‘create new list’ and choose a name, which will preferably
be search engine optimised. You can make your list public or you can hide it, the choice is yours. You can
add and remove users as much or as little as you want. You can use pages to add people or you can use
your profile, or both.
Why it is worth taking the time….
Twitter is a great way to market yourself and your business so it is well worthwhile. It might take a few
moments to get organised and group people but it is important that you take this opportunity and make the
most out of the feature. Once you have done this you will want to participate in group activity. There is little
point using Twitter lists to organise your Twitter community if you are not going to become actively involved.
Start your own topics and tweet people who have posted about topics you are interested in. Rather than get
bogged down in rapidly increasing the number of followers you have, concentrate on targeting the lists you
appear on and the number of lists you have as this will give you the greatest marketing advantage.