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May 19, 2012

Gain Momentum with Quality SEO Press Release Writing & Distribution Services

The competitive nature of online businesses and the need for achieving a top ranking in search engine result pages has made Link Building Service an essential feature for any online business. We provide custom written, original and relevant press release writing services, we also undertake to distribute them effectively. The press release service that we offer is tailored to your business niche, and you are sure of achieving permanent back links. If you desire to make your website visible to your target audience, then you cannot do without press release writing and distribution.

Distribution of your press release to Google News, 100 PR sites, GroupWeb Network, Yahoo News etc is a great way to reach national, global and local newspapers; including trade publications, Televisions and Radio stations, online databases, extranets or intranets.

Press release has existed for several years, but its popularity in the internet-marketing world is just beginning to boom. Right now, embarking on press release submission over the internet is a ground-breaking way to achieve higher search-engine ranking and traffic generation.

We provide press release optimization service and submission with the purpose of maximizing the visibility of your press release in media databases as well as news search engines. Ensuring that your press release is optimized for your target keyword in your niche is critical for its visibility and success. Our team analyze your press releases to make it optimized around the keywords that would boost your online visibility. We also provide technological enhancements and network distribution. We hand-pick the best avenues relevant to your subject and niche, to submit your press release; such avenues could be both online and offline media.

Striking Features of Our Service

  • We optimize your press release for your most targeted keywords, and make them highly search-engine friendly.
  • We incorporate more than 2 keywords in your press release.
  • Relevant picture/high resolution image is included.
  • The press release itself will be created by our professional team of writers; the length can run up to 500 words per release and only a newsworthy format is used.
  • They will be written along the line of your offerings (product and/or services).
  • Your press releases will receive approval.
  • Our press release service is simply fast and accurate.

What are the Benefits of Press Release?

  • The ranking of your website in search engine is boosted
  • You will achieve increased one-way valuable backlinks to your website
  • Targeted traffic is generated
  • Faster indexing of your site by key search engines
  • Product sales increase
  • Link popularity increase; results in massive traffic and sales

Frequently Asked Questions

  1. Is your press release service satisfactory?
    Settling for professional press release writing and submission service rather than a mere article writing service is the best way to guarantee desirable result with your press release writing. Experience also counts so much; we’ve been in this business for over three years, so we know how to go around it perfectly.
  2. Is your price competitive?
    Of course, our price is highly competitive; in fact, it is one of the major attractions to our service. We don’t spam!
  3. Where is your press release submitted?
    To trade journals, newsrooms, GroupWeb network and a host of other media -online and offline.

Achieving natural Link Building with Link Baiting service

Don’t get overwhelmed by the term ‘Link Baiting’, it is just another term used for Natural and Viral Link Building.

Why Is Link Baiting Service Necessary?

As competition online gets fiercer each day, webmasters are coming forth with new strategies to remain on the lead of the search engine competition. Link baiting is a notable SEO concept; the underlying idea with this concept is to build a completely unique concept that would be circulated in significantly trafficked media. If your published content is exceptional, many web visitors will be attracted to it, and a good number of sites will insert links to your content in their own websites. This way, you will generate organic one-way link back to your site.

Our service ensures that a lot of web visitors see your article by getting it published in highly trafficked social networking sites. With the passage of time, the amount of your one-way links will grow significantly. Your website will surely be noticed by Google since the increasing number of one-way links will get the attention of search engine spiders. Of course, you should know by now that one-way links generated through this procedure is completely appealing to Google. An SEO expert Matt Cutts, has confirmed that link baiting is an SEO technique that is highly search engine-friendly.

Benefits of Our Link Building Service

  • We submit to all directories manually; our staff consists of trained experts; they know the submission rules and adhere strictly to them.
  • We ensure that your site stays fresh with original and completely unique content.
  • Our strategies would ensure that search engines visit your website quite often.
  • The links you will generate are one-way and natural.
  • Your brand name will be eventually established.
  • Your site is viewed faster by any web visitor.
  • Massive links are generated within a short duration.
  • We will ensure the optimization of your site with different targeted keywords that are relevant to your niche.
  • Massive traffic would be driven to your site.

Procedure Involved

  • First of all, your site is reviewed; subsequently, relevant and compelling blog posts that best match your site are created.
  • You will get to review the blog posts first before we proceed; subsequently, the posts will be hosted in your site, or you can choose to let us host it for you by giving us access to your blog.
  • Your blog posts will be published in over 200 high trafficked social network websites – this is a strategic one-way links generation, as well as target-audience attracting strategy.
  • We will provide you with detailed report of the service rendered.

Frequently Asked Questions

  1. Do you have content writers?
    Our team of expert writers will create exceptional informative content for you, which would be posted to your site. But first of all, there is need to install a blog script to your site – Word Press is highly recommended.
  2. How do you achieve social bookmarking of each blog post?
    We have effective strategies for achieving social bookmarking of your blog posts after uploading them to your site.
  3. Can you install Word Press Script on my site?
    Sure, we will gladly do that for you. We also help you achieve other blog platform features.

Submitting Your Website to Search Engines – How is It Best Accomplished?

Perhaps, the most excellent way to get listed on a search engine’s index is to generate a link to your website from another website. On the other hand, this may be a difficult task since a good number of new website owners do not really know where to generate a backlink from. Here, you will learn the top common techniques to achieve listing of your website in the search engines.

The top techniques for achieving the listing of your website in search engines are:

Direct Search Engine Submissions

There used to be a misconception about getting listed in the search engines; the misconception is that search engines require submission of your website to each of them before you can be listed.
This technique is perhaps the worst and slowest way to achieve listing.

Following are the links where you can submit your website for search engine listings directly with each of these search engine submission forms:

  • The URL to submit your website to Google directly is submit to Google, using their ‘add URL’ form
  • The URL to submit your website to Yahoo! directly is submit to Yahoo; however, Binge is now powering Yahoo, this form may probably not work.
  • The URL to submit your website to Binge directly is submit to Binge

XML Site Map Submission

This method is perhaps the most challenging for new web users and would need to go through website verification in order to achieve sitemap submission to Google and Yahoo!.

  • The URL to access Google Webmasters tools is http://www.google.com/webmasters/ – here, you will need to sign up, embark on website verification prior to submitting an XML sitemap.

Obtaining Backlinks

Backlink is one of the best ways to achieve listing and rank high in the search engines. The previous two techniques will help your website to be indexed in the search engines, but would certainly not help you to achieve ranking without backlinks. You can achieve backlinks using a wide range of techniques. However, someone who is fairly new to the web (new website) needs a strategic approach to achieve good results.

The following are some fast and simple FREE techniques to generate backlinks to your website in order to enable Google and Binge web crawlers find your website and include it in their index – ensure that the links are the Dofollow backlinks.

  • Embark on business directory submission; HotFrog.com is a free and easiest business directory.
  • Link from your business or personal blog to it.
  • Link from your business profile or social networking account to it.
  • Request your colleagues or friends to link into it.

Five reliable ways to build links and boost traffic to your site or blog

With experience, every diligent webmaster conjures up a list of on-site best practices that help websites occupy a top rank on popular search engine pages for relevant keyword phrases. Search engine rating and ranking of your website is highly influenced by linking structure, Meta tags, image alt tags, unique content as well as page load time.

Regardless of the on-site factors usually focussed by webmasters, the most effective technique that can be applied to raise your organic search traffic is the effective implementation of an intelligent link-building startegy. The tactics is quite simple; as you have more relevant links pointing to your site from other domains, it will have increased opportunity of ranking higher for your target keyword phrases.

But if you are an off-site SEO novice, just thinking of link building could be quite intimidating. Given the wide range of options for achieving linkbuilding, do you know the result-oriented ones? Bear this in mind; it is not just the mere quantity of links that aid in pushing your website to the top positions for your target keywords, the quality of pages linking back to you also count.

Below given are 5 proven link-building techniques that are counted among the most consistent and highly effective practises by web-experts who have spent several years on search engine optimization. Although these five are not the only ways to generate links that point back to your blog or website, they are the most effective and have been proven to work on a wide range of sites. Remember, it is important not to limit yourself to a particular link building technique and to not stop from exploring novel online sources to generate greater an relevant backlinks.

  1. Article Marketing
    Numerous webmasters use article marketing quite frequently to build relevant follow-up-links back to the domains; however, it is usually not performed effectively. Undoubtedly, original articles publishing on marketing sites create applicable links back to your domain; however, the articles on their own seem to have very minute search engine authority… in other words, there is need to publish numerous articles so that you can make significant difference. If your articles are well-written and beneficial to your target audience, it is most likely that some webmasters will pick them up and publish them again on related blogs. This will generate more links pointing back to your domain from other websites.

    If you want to achieve limitless success with your article marketing, have a sound plan to publish numerous articles monthly while ensuring that you include the URL to your WebPages in the resource box. The popular article directories to publish your articles are Ezine Articles, Article Dashboard, ArticleBase and SearchWrap.

  2. Related Link Exchanges
    Be careful to observe that ‘related’ or ‘relevant’ is used to qualify link exchanges. The notion of some people that link exchanges have been made unproductive for accomplishing SEO by search engines is not true. Provided that link exchange is achieved between related sites and is not excessively done, you can attract substantial authority using it.

    Before suggesting exchange of links, it is wise to establish professional relationship with webmasters that their sites are related to yours. Participate actively in your online niche community; submit guest posts, leave comments, interact with bloggers and remember to make reference to your website at the right time. With this, it becomes easier to convince webmasters to exchange links with you.

  3. Guest Blog Posts
    If you use this tactics appropriately, it has the potential of becoming the top influential off-site SEO tool for achieving link-building. The challenge with guest blog posts is that it is difficult to come forth with a result-oriented guest blog post, it is even easier to achieve link exchanges, article marketing and directory submissions. This technique ensures a much higher quality link to your website but with much effort.

    If you want an influential blogger to accept your content for guest post, you must make it relevant, valuable, and it should be thoroughly written. You can also achieve result by submitting your guest posts to less popular, smaller blogs. My Blog Guest is a valuable community online that can help you come across other bloggers that would want to work with guest posters.

  4. Embarking on a Website Contest
    Another effective tactic for building links is to give away gifts or prizes to those who visit your site regularly – it is effective both in performance and cost. Although prize or cash award is a huge no-no with the search engines when it comes to link building, it can be an effective avenue for motivating your fans to visit your site and tell others about it.

    Instead of giving out monthly prize to a person that links back to your website, it is better to make it an entry requirement for the person to just talk about your site somewhere. It doesn’t matter if the contest participants talk about your domain on their Facebook profiles or blog, they will still build recognition of your brand and generate links for you on the long run.

    Remember to advertise the contest on some free contest forums online; examples are Contest Blogger, About Blog Contest as well as Lucky Contests. Don’t think for a moment that it will require a very expensive price to lure people into participating. Simple items like books, fun trinkets and t-shirts can attract user interaction.

  5. Submitting to Authoritative Directory
    One of the standard SEO link building tools that has existed for a long time is directory submissions. A massive number of directories online will link to your website without charging you any money. The only challenge is this; the technique has been made less effective by search engines as a result of link building abuse.

However, site submission to few relevant and renowned directories remains a great way to build a profile of back-links. Webmasters with extra bucks should think of submitting their sites to authoritative directories such as Yahoo Directory and a few others. It is a guaranteed way of generating quality links back to your site.

A Realistic guide to Link Building

Whether it’s the large corporations or small business establishments, search engines play a very crucial role in their growth and hence in their promotion efforts. The most popular way of finding websites is through search engines; you will get more visitors if your site shows up frequently on the search engines.

The major determining factor which determines how your site ranks is link popularity, which is basically ascertained by the quantity and also quality of links to your site. Link building, which is the technique for increasing the number of links to your site, is controversially among the most challenging SEO tasks. However, you need an extensive set of back-links to outrank your competitors.

Although link building process may look disheartening initially, it can get unexpectedly exciting along the line. There is no best-proven strategy yet, when it comes to link building and the entire SEO system. There has been a continuous evolvement in the art of link building, and everyone has a slightly different way of accomplishing the task.

Here are 3 techniques concerning link building which every business ought to adapt.

  1. Acquire Ideas From Your Competitors
    Analyzing what your competitors are doing is one of the most important ways to start or redirect your link building effort. The target is to discover, assess, and access the websites that link to your top competitors. You can achieve this in several ways, but the easiest is using free resources on the net. You can find large number of back link providers on the internet; they provide the anchor texts and URLs of tons of Backlinks from competitors. It may be laborious to go through the links to find quality ones, but the end result is worth the effort. The logic is to get the authority sites among the URLs to link to your own site. Another good tool we have used is SEO Spyglass.
  2. Generate Useful Content – Write Valuable Articles
    The proven way to obtain just the exact back links and the best optimized anchor text you desire is via article and blog posts. But authority links do not come on a platter of gold, it costs you greatly. Also, the strategy of using articles to build links, naturally requires much effort and lots of time. The main objective is to create articles that feature relevant information with links – back to your website. You also need to publish the articles on article directories or relevant websites; the former is a great way to generate back links.
    Each article directory has its posting rules, it is important you adhere to those rules. Generally, they will provide at least an author’s resource section where you can leave your URLs.
  3. Employ Directories
    You can also generate faster back links through directories and thus achieve quick results on the search engines. However, websites submission to directories is constantly a controversial matter in the SEO circles, and abuse of this technique is punishable by search engines. Notwithstanding, following the correct guidelines for directories submission can yield rewarding SEO results.

There are numerous high volume directories that you can submit your WebPages to – at no cost. The best way to avoid search engine penalization when using this technique is to submit only to directories that feature categories related to your site.

The techniques mentioned above provide excellent opportunities to substantially enhance online visibility of your business. However, successful link building campaign is achieved on the platform of variety.

Why landing pages are necessary for your PPC Campaigns

More often it has been observed that PPC campaigns are directed to pages within the client’s website that seldom have the essential features needed for a visitor to accomplish a choice based on an action or goal. Also, many pages seem to have content more focused on achieving organic rankings as opposed to conversions or more importantly sales.

When you embark on paid search campaigns, you are investing in traffic generation, with the desire that visitors are converted into leads and then into sales.
To accomplish a result with your investment, your pay per click traffic should be sent to landing pages that have been specially created to convert users to leads and sales.

You can find several features that have the potential of assisting users to complete the lead form. In order to maximize leads, the following should be applied on PPC landing pages:

  • The Lead Form
    The lead form should feature only form fields that are useful for following up a lead, and should be above the fold. Avoid creating several fields so that the user will be attracted to fill out the form. Try and keep the form as simple and short as possible.
  • Calls to Action
    You need compelling messages on your landing pages to get users to do what you want them to do. In the case of leads generation, you want users to complete the form; the secret of achieving this is the way you structure the message provided on the page. Having a single desirable goal helps a majority of the landing pages to convert best.
  • Testimonials
    This is probably the most excellent way to obtain more business. Testimonials are simply references to your business, from the previous customers.
  • Offers
    Offers are a great way to attract users. They are what you give users in return for the information they supplied you. Offers can be in different forms such as free downloads, whitepaper, or a free product. A juicier offer attracts users to supply their information.
  • Value Propositions
    The competitive advantage at your disposal is value propositions, they are also techniques you can apply to assist your customer’s business. Value propositions should be made simple to read; preferably, outline them with bullet points.
  • Recognized Awards from Your Industry
    This is a way to showcase the competency and excellent nature of your company. Mentioning or even providing evidence of awards from your industry shows that your business is among the top rated in your industry, and it encourages the user to choose your company.
  • Fewer Content and navigation
    The exciting thing about paid search marketing is the ability to select where to direct a user depending on the search term or keyword entered by such user. For this purpose, there is no need for much navigation since the user is already provided with exact information to match the search query entered. Also, keep landing page’s copy precise and brief.

The factors above are proven for maximizing conversion rates, and will help increase the return on your PPC campaigns investment.

Top 10 factors that determine the worth of inbound links

Inbound links have always been a very important when it comes to
Search Engine Optimization. Ascertaining the worth of these links
can also be very essential. This is particularly the case when any
kind of investment is being made in deriving these links.

Here’s how to identify valuable inbound links:

  • The Webpage Source Should be Indexed By Google
    Before settling for a link from any webpage, verify if such web page is indexed by Google. It is easy to tell that a page not indexed by Google would not be recognized when it links to your page; so it is as good as not having any link.
  • The Relevance of the Link to Your Business Model
    How relevant is the link to your business theme. As an instance, if you offer debt relief services, it will make sense to link to web pages that contain information about debt management services.
  • Page Rank – PR
    Although not the ultimate, Google Page Rank 5 is definitely prioritized than a PR 1. And of course, a PR 7 or something higher offers something real juicy. The bottom line is this; it is better to have a mix of links from various page ranks to make it appear really natural.
  • Detecting Paid Links
    Any link that is identified directly as paid link should be avoided. To spot such web pages, look out for terms such as ‘advertisements’, ‘sponsored’, ‘partners’ etc. Major search engines such as Google dislike paid links and would easily identify them with the words specified;
    when this happens, such links will attract no value.If you must link to a ‘paid’ web page, employ techniques such as the use of image instead of text. Then, avoid anything that may indicate the status of the site in the image’s alt attribute. This is very essential if you really want such link to count, otherwise Google will ignore the link outright.
  • Inbound Links
    Does the page link to other web pages? And what is the nature of the sites that link back to it? Better still, what is the anchor text of those sites indicating?
  • Outbound Links
    Ensure that the page is linking to less than or exactly ten other sites including your own. More outbound links depreciates the link value passed to each webpage.
  • Link Placement
    Google in particular, and other search engines have put so much effort in the recent past years in making attempts to spot none ‘editorial’ link in terms of context. To this end, it is sensible to stay away from links placed in blog rolls, footers, and similar link placements that indicate ‘non editorial’. Links placed within the content is to be considered. Good link placement can attract great worth, as well as pass link juice.
  • Avoid ‘NoFollow’ Link
    Do not look at links that feature ‘nofollow’ attribute since they have minute offer when it comes to passing link popularity or juice to your webpage.
    However, you can sometimes consider them because they can offer a natural look to your link building, to the search engines, and also bring you traffic – e.g. is Twitter.
  • How Long has the Domain Been Around
    Domains that have existed for a substantial period of time tend to attract search engines. The reason is that such domain must have garnered some good links itself during these periods it has existed.
  • Site’s Alexa Rank
    This can serve as a clue to the extent of popularity of a website.

Techniques to increase more clicks to your web links

If you aim at getting a high rank on Google and other renowned search engines, it is imperative that you get quality links to your website.

It is unfortunate that this task is among the most difficult ones to achieve. How well are you taking advantage of your existing links?
More often, it is quite simple and easy to enhance your existing backlinks than getting entirely new links.

  • Make corrections on the links that point to your initial domain name
    If you have previously changed your domain name, it is possible that some people still link to it. Certainly, the links to your previous domain name ought to redirect to your current domain name using a 301 redirect to make sure you still retain the link. However, links via 301 redirects do not go by the full link power to your site.As a result, you need to get in touch with the webmasters that linked to your old domain name, and request that they link to your current domain. This is great way to improve the effects of the links on the ranking of your website in search engines’ result.
  • Make Necessary Changes Or Corrections to Broken Pages on Your Websit
    Examine the statistics of your website and redirect every link that points to a non-existing (404) page on your site, to a real page (existing page) on your website. This will help in giving a proper direction to your visitors. Like in the first instance, you can contact the previous webmasters and request that they change the links.
  • Endeavour to Enhance the Link Texts
    While in touch with webmasters to request for links to your new domain name, you can also use the opportunity to propose new link texts to be used for your links.
  • Make Suggestions of Other Related Websites to the Webmasters
    This is another technique that can get your ranking on top slots. When you request for links from webmasters, it is a good idea to also suggest relevant websites to them. “Relevant”, means that the websites you are suggesting must be related to yours and more importantly should also have quality content. In a situation where a website links to your website, and that same website links to other websites that are relevant to the central topic of your site, there is always a higher possibility that search engines will see your website as being relevant to that topic.
  • Examine the Links Residing on Your Website
    In order to see some of your web pages in the search results of Google, you have to link those pages from your own web pages.
    When a page is concealed in the navigation process of your site, there are little chances that the specific page will gain a satisfactory position in Google’s search result.