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November 21, 2014

How Google’s Twitter Algorithm Works

In what ways can Google integrate live twitter updates to their search algorithm? Going from recent news updates, Google and Bing are about to feature live twitter updates to their search results. This opens up several questions on upcoming SEO practises: how is Google and Bing going to incorporate twitter into their algorithms?

Check the list below for likely factors in the Google Twitter Algorithm:

  1. Number of People Following
    If other things are in place, a higher Twitter grade ought to be achieved with more followers as they would play an influential role in the Google Twitter algorithm.
  2. Influence of Followers
    If your followers have more people following them, you are in a more favourable position. This factor is a major aspect of Hubspot’s algorithm and is most likely to be one of the most determining factors in Google and Bing Twitter Algorithms.
  3. How Recent the Update is
    The people that are most likely to get higher grades are users that are more current.
  4. Updates
    Generally, more updates result in a higher grade – if done reasonably. Although risky, this has the potential of rewarding twitter spam.
  5. Engagement
    More retweets lead to higher grade. This is sensible since a higher number of references to your profile makes it potentially powerful. Again, a higher value of engagement depends on the quality of who is being engaged.
  6. Follower and Following Ratio
    A higher following ratio puts you in a more advantageous position. The degree of this factor gets lower with pleasant performance in other aspects of the algorithm. In essence, if the user attains a high level of following ratio or engagement, additional followers or following ratio begins to count less. For instance, if retweets come from a user with quite a high grade, this counts more than getting retweets from someone who uses spammy account with extremely low grade.

Among the above core Twitter tactics, some will count better than others – influence of followers and rate of activity seem to be the most important. For normal sites, retweets is very likely to translate into the commensurate ‘inbound links’. The factor among these 6 that is most likely to count less is update frequency; the reason is that it will be very difficult to put spam under control if update frequency is a core factor.

In addition to the six factors outlined above, other factors will probably come forth by the time Google and Bing Twitter Algorithms are launched. Let’s look at Relevancy and Lists for example.

Relevancy
Currently, relevancy is a significant aspect of Google’s algorithm and it is easy to deduce that it will still form part of the Twitter Algorithm. It will include keywords density monitoring on all profiles. Subsequently, Google will take a look at your followers. Users who have relevant followers will be rewarded by Google’s algorithm. For instance, if your tweeting is usually on SEO subject and you have 500 followers, and 300 people among your followers tweet basically on fitness, the algorithm will show this.

Lists
This is quite a new feature which a good number of people do not know how to use. However, it is likely to be integrated into the Google’s Twitter Algorithm.

Straight from google: Techniques for optimizing your website

The SEO tips and techniques featured in this article were culled from the live chat that Google’s Matt Cutts granted on YouTube.

Tip One: All hope for regaining ranking is not lost for penalized websites
A big company’s website was penalized due to excess paid links featured on their site. The company which is JC Penney did a lot of work to fix the issues and filed a formal request for another chance afterwards. Well, it may interest you that filing a formal reconsideration request was possible for the company in question because of its size. Well, a small company may go down the drain when such issue arises. Therefore, it is better to play safe by using only endorsed or safe link generation techniques.

Tip Two: Google’s Panda is being considered by Google for more language options
The target of Google’s Panda update is content farms (also known as article directories) as well as poor quality sites. Well, it is not as though these types of website are as common in multiple languages. However, Google is set to bring out the Panda update to multiple languages when the testing period is over.

Tip Three: A Ranking Signal to Look out for is Data from Blocked Sites
It is possible for people searching through Google to block sites in search result. When sufficient number of users block a particular website, this is a signal that the blocked site is of poor quality.

Tip Four: When pointing links to your own website, do not use the nofollow attribute
This rule which was rolled out by Google’s Matt Cutt also applies to links to privacy policy on your website. The nofollow attribute should be employed for external links that are not completely reliable. The reputation of a site could be dented by the site you link to.

Tip Five: Another ranking signal is going to be Google’s + 1
Presently, Google’s + 1 is the answer provided by Google to Facebook’s ‘Like’ button.  In no distant time, Google is likely to offer this feature to those who own websites. The feature would also become a ranking signal.

Tip Six: Your site’s IP address can be a determining factor for its ranking
If you desire to rank high on Google, your chances would be high if the site features a French IP address.

Tip Seven: Prevent duplicate content by employing the canonical tag and 301 redirects
These tools would help you keep off from duplicate content issues, especially when you have the same content in several URLs on your site.

Finally, you can use Top10 Optimizer to get direction on how to acquire SEO skills to optimize your webpages for Google ranking.

Benefits accruing from Google’s Latest Algorithm Update

Right now, the dust has settled a bit on Google’s latest ‘farmer’ update – thus, this is the right time to let you know how you can take advantage of it as an article marketer. No doubts, some people out there are saying that this latest development means the end for article marketing – well, we’ve been hearing that for decades now. The truth is that article marketing has come to stay.

Let’s begin by saying that the essence of the ‘farmer’ update was to provide searchers with sites that feature high quality content when they are looking for something on the web. Yes, this is exactly the intention; Google is of the opinion that those who carry out searches through their search engine (primary users, not webmasters) are worth rewarding with enhanced user experience. Well, you don’t blame them for that – a good number of webpages are merely spammy, crappy, and are focused solely on money making and do not care about featuring quality and valuable information.

That’s the issue, a lot of people are tired of being provided with craps when they surf the web for information. Just imagine for  a moment what would happen to a restaurant that serves low quality meal, it will go out of business of course, in just a little while. If searchers keep on clicking on the back button each time Google displays its search result, that speaks volume.

Thus, if your webpages or articles feature high quality information, and if such pieces of information have been submitted effectively to reach out a wider audience, you are bound to get the reward of your labor more than those who did not get it right with their contents. So, if you are complaining about the latest algorithm change as an article marketer, it implies that you don’t have quality content or articles to offer.

Back to latest Google algorithm topic; Google states that, just approximately 12 percent of the search terms are affected by this latest development in its algorithm. Therefore, it can be deduced that the change has got more to do with some topics than any other thing.

Obviously, some search terms are more likely to attract detestable content or website compared to other search terms. It really keeps the webmasters wondering what these search terms may be and keeps them on their toes.

Google officially announces page upload speed as ranking factor

Google has in a recent statement, made it public that they have commenced using website upload speed as part of the 200 signals that determines the placement of a website in Google’s search result page.

Since the speed of a page upload shows the response time of a website in replying to a web request, Google has decided to consider site speed in their search rankings. In order to ascertain the speed of a website in comparison with other websites, they will employ a wide range of sources.

Effect of the decision on your website ranking
Math Cutts from Google affirms that the new development will affect only certain websites and that less than 1% of search queries will be altered as a result of including website speed in their ranking factor. This implies that only fewer search results will be affected. This is because, the average search request returns about 10 search results on each page.

Although 1% seems insignificant, it may pose an issue if your website is among the webpages that will drop in their ranking.
Presently, this is only applicable to web visitors who are searching on Google in English.

Techniques for Keeping your Web Pages Listed on top Google Search Results

Take a tour of these simple techniques and enhance the speed of your web pages.

  • Go for a fast and dependable web host that has excellent connection to the internet. You can encounter problems by settling for a “cheap” web host.
  • Merge external JavaScript code files into a single file. When the server has fewer files to request, your web pages will load faster.
  • In order to make the JavaScript smaller, you need to compress your JavaScript code.
  • Merge external CSS files to a single file, and then compress the CSS files.
  • Enable gZip compression; but this is only if it is supported by your web server. This is what a web host can help you achieve.
  • The images in your website should be as fewer as possible, and ensure that the images are compressed. A good number of graphic tools will give you the option to select a compression rate when an image is being saved for the web.
  • At the end of your web pages, include tracking codes as well as JavaScript snippets.

Those who search the web are usually desirous of immediate result, and as such are not willing to wait even a moment longer. When your web pages load faster, there is an increased chance of visitors getting to see your website contents.

Web page speed is not the top ranking signal used by Google. This is confirmed by a statement made towards the end of Google’s page speed announcement; “Although site speed is a latest signal factor, the relevance of the page is weightier than its speed when accomplishing ranking”.

However, it is essential that you optimize the speed of your web pages; you also need to have other features of your web pages optimized in order to be listed on Google’s first result page.

Best 5 ways to gain a higher rank on Google

Webmasters would do their best to get listed on Google’s first result page. However, a vast majority of them do not embark on the right techniques necessary for achieving this end.

A single strategy will definitely not get you listed among the first 10 rankings on Google’s result page. You need to work on all possible elements of your website in order to increase the chances of being listed.

Explore the top 5 factors listed below that influence your website’s ranking on Google’s search results:

1. Accessibility of the Website
It is senseless to embark on optimization of your web pages when your web pages are not accessible by search engines.

  • The accessibility of the search engines to your website should be made possible by your robots.
    Txt file. If this file has errors in it, then a lot of search engines will not access your site, or even list it.
  • Also, the underlying HTML codes of your web pages must be free of errors, the correct response code should be returned by your web server.
    Your web page contents should be such that the search engine spiders can read them.

Prior to your web pages optimization, verify if the contents of your web pages are readable to the search engines. This can be achieved with a spider simulator.

2. Site Architecture
Google is only interested in displaying relevant sites in the search result page. Ensuring that there is relationship between the pages of your website is a good way to be ranked among the top 10 positions in Google search results. Therefore, don’t structure your website in a way that makes it look more like a collection of random web pages.

The arrangement of your web pages should indicate to Google that your site is related to a central topic. It is necessary that the pages of your website be linked. A web visitor should be able to access your site with few clicks.

The categorization of your website contents should be made easier for search engine by the way you structure your links and directory.

3. Keywords
Among the top secrets of earning a higher ranking on Google, is the right choice of keywords.
A wrong selection of keywords means total failure of your campaign.

  • Different pages of your website should be optimized for different keyphrases.
    It is better to have more pages of your website optimized.
  • Begin with highly targeted keyphrases that have different keywords –
    e.g. “get a cheap web designer in Chicago”
  • When you have attained good ranking for your targeted keyphrases, move on to the ones that are more general –
    e.g. “web designers in Chicago”.

Generally, the conversion rate for targeted keywords is much higher when compared to general keywords.

Again, consider the nature of visitors that will be attracted with the keyphrase based on whether they want to make an actual purchase or just need some information.

4. Uniqueness of Website Content
If your website contents are a mere duplication of articles and links from other websites, then don’t even hope to earn high rankings.

Distinguish your site from the crowd by creating high quality and unique content; also ensure that the articles are centred on your general topic.
Your website should contain useful resources.

5. Other Websites that Link to Your Website
One of the top factors for ranking high in Google is the links from other websites. But ensure that such links are from relevant and quality websites.

How to convert ezine subscribers to potential customers

10 Effective Strategies

A business website is capable of pulling huge traffic and is potentially capable of creating clientele from the attracted traffic; however, without appropriate Ezine subscription procedure, the odds of generating customers from internet traffic is low.

It is difficult for a website to attract customers without providing resources that would benefit a targeted audience. And even with the availability of sufficient information, those who visit a particular website do not usually buy the product or service being advertised.

People do not often patronize a product or service without being familiar with the provider of the offerings. To this effect, it is important that you give a reason for visitors to keep being interested in your business. The most effective way to achieve this is by giving a free Ezine-periodic publication, disseminated via e-mail and often in newsletter form, video, ebook and various helpful resources that may be needed by your target audience.

Top 10 Tips

  • Tip 1:
    Having the right visitors is very important.

To convert online traffic to actual customers, you need the right visitors. These are visitors that need your product or service. Make sure you use the appropriate keywords and link your website to businesses that will suit the information being conveyed by your website.

You can keep track of the traffic you are generating by using Google Analytics (it’s free), this will help you carry out proper analysis of the outcome of your efforts. Know that traffic from referrals have more potential to metamorphose into actual customers.
Content creation, exchanging links with relevant businesses as well as guest blogging are powerful ways to refer traffic to your website.

  • Tip 2:
    Let your visitors know what you expect from them.

Look for a way to tell your visitors what to do with the resources you made available for them or else they may not know. To this effect, your homepage information and direction should be kept simple – don’t create confusion with much information and choices. Tell your visitors to sign up free for your ezine and don’t forget to tell them if it is an ebook, newsletter etc.

  • Tip 3:
    How easy is it for your web visitors to take action?

It is useless if your visitors cannot find the useful information you have for them. The best place to place your subscription section or box is the top left side of your homepage to enable easy visibility. It may also help to place the signup form on each page of your website to achieve increased visibility, regardless of what page generates traffic. Also, make your signup form of an easy and user-friendly nature – no too much of clicks.

  • Tip 4:
    What will your visitors benefit from your offer?

Don’t forget to explain what the freebie for your Ezine is, and the value it will add to them. A good number of successful Ezines give some kind of enticement to sign up. Again, you need to clearly state how the resources you are offering could be accessed; is it downloadable or is to be emailed?

  • Tip 5:
    Keep your visitors’ mind at ease.

Remember to state outright that the information they are providing will not be transmitted to a third party in any way. Your privacy policy should make this known and they should be able to unsubscribe if they wish.

  • Tip 6:
    Let your subscribers know the next step to take.
  • Tip 7:
    Tell your subscribers how to white list you.

This will prevent your mail from being sent to junk mail by email programs. Tell them to also white list your entire website.

  • Tip 8:
    Ensure that your confirmation email is customized.

You can personalize your confirmation emails and employ same graphics and language used on your website. This will help remind the subscriber about who is sending them the information. Avoid using generic language.

  • Tip 9:
    Ensure that you keep up to your promise without delay.
  • Tip 10:
    Don’t forget to send a ‘thank you’ mail to your subscribers; make is clear, concise and information rich.