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September 23, 2014

Website Analytics

Website Analytics or visitor tracking is a process by which it is possible
to track the number of visitors and their behavior.

This gives you an estimate on how your website and online
presence is functioning. This is very important for all types
of businesses and organizations which have an
online presence, regardless of its business size.

How can you define Web Analytics?

The definition of Web Analytics is very vague But it is a process involving many strategies and tools to track, collect and analyze the visitors to a website.
Website analytics provides you with the data and view about how the visitors interacted with the website.
This helps the website owner to know what type of visitors visited their website and whether that has been of any business use or not. It also tells the conversion rate.

What do the Web Analytics convey?

The Web Analytics convey the following:

  • Location of the visitors
  • Duration for which visitors stayed on the website
  • Pages visited and also the duration of each page visit
  • Success rate of every page and the specific reason for their success or failure
  • Products on the webpage that the visitors looked up more frequently
  • Websites that have sent the most number of visitors as well as the most sale conversions.
  • Keywords that have provided the most sale conversion

The information is very important so as to know more about the functioning of websites and the way an online business is performing.
This helps the webmaster to modify web contents in such a way that performance of the website improves manifold.

The methods used for Web Analytics

There are many tools and methods to track the visitors.
Some of the most important tools are:

  • Hit:
    The hit is a request made from any web server for any file.
    The popularity of the website is mostly determined by the number of hits it receives.
  • Visit:
    It is also know as session.
    It is a request that the unique client make many times to view a file or page.
  • First visit:
    The first visit is considered an important tool of measurement as it shows the request made by a new client who has not visited the website previously.
    It is sometimes called as first session.
  • Repeat visitor:
    It tracks the visitors who have made earlier visits too.
    The repeat visitor has to make at least one previous visit to be qualified for repeat visitor.
  • Impression:
    Whenever an advertisement is seen or loaded on the users’ computer screen or whenever the user sees a banner, it is an impression.
  • Bounce rate:
    It is also called percentage exit.
    This tracks the visitor who has just visited and exited from the same page without viewing any other page.

These tools help the webmaster to track the visitors to the website continuously and perceive the performance of the website.

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