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February 7, 2012

Social Media Marketing

Why social media websites?
Facebook is the largest social network in the world, with approx 400 million users -

that’s greater than the entire population of the United States

What are social media/network websites?
Social networks are online virtual communities who share interests
and activities. Therefore establishing your brand on these top
social media web sites is essential.

New Opportunities

These new websites offer marketers opportunities to tap into the new advertising potential
& engage with online communities that have specific interests and profiles.

Here in the USA the most popular of these would probably be the likes of Myspace and facebook.

According to Nielson/NetRatings, here are the top five social network website’s in the USA as per 2009.

  1. Facebook.com
  2. MySpace
  3. MSN Groups
  4. MSN

How these social networking sites work:

First of all, it is commonly thought that most of the most popular social networking
sites tend to attracts mostly a young audience, but that is not always the case.

Promotion through these online social networking websites is not really
much different than traditional networking.

You simply join the network and engage with other members and get to know them by sharing
information and interests. Other members then link to you and you become
part of their extended network, the benefit can begin when these other members
start referring you to others within their sub network,
your reputation then spreads and your network grows.

Promotion on social networking websites
Having a social networking presence can build brand awareness, attract attention, even generate leads
for your business. However it’s essential to identify your correct target market or particular interest group.

Building a social network marketing plan for your Business
We understand the importance of this upcoming online marketing channel.
So we can build a social networking marketing strategy for your business.
Once we understand your online objectives, we will tailor a package specific
to your industry.