Keeping your site at the top of search engine results is key to your online success and part of ensuring
that your site goes straight to the top of the pile is ensuring that you have good backlinks. Many small
online businesses have opted to use networks like BuildMyRank to help get their site to the top of the
pile but with little success because Google is hitting these businesses hard by penalizing them for poor
quality links. Fortunately there are ways of ensuring that your site gets to the top of search engine
results with high quality backlinks instead.
Ensuring the quality of your site to secure your ranking
The problem is that Google is keen to ensure that the
results that they provide their users with are of the
highest quality and are not just spam. This is in their
interests after all, as users will use other search tools
if the content they are being given is not what they
are looking for. In recognition of this Google have
created an algorithm that detects the automation
of link submission to blogs and other directories
that deliver backlinks. If your site does not use this
kind of automation then it is unlikely that you will
experience any problems.
Demonstrating your credibility
If you have a diverse backlink profile then this demonstrates to Google that you have followers from
different networks that have linked to your site through different avenues and channels. This ultimately
enhances your credibility and Google’s algorithm will be able to recognise this.
Checking the quality of backlinks
There are specific tools you can use to check the authority of a site’s backlinks so that you can see where
the links are coming from, such as blogging sites and forums etc. The geographical location and the
domain affect how diverse a site’s backlinks are. Links that come from a wide range of sources in a far-
ranging group of domains will enhance backlink authority.
Finding out about the links other sites are using
The kind of links that in a site’s backlink profile can also vary from text-based links to image links. You can
find out lots of other information too such as what keywords are being used on the sites that are linking
together. You can use this information to find out about the kind of links you need to have in place and what
keywords you should be looking to include.
Your aim should be to avoid using blogs to build your site’s backlinks and go for more authoritative high
quality links instead. This will build your profile so that Google recognises you as a credible site and will
avoid any potential future penalties.
