Producing ads on Facebook can take up a great deal of time so it is good to create an efficient workflow
so you can make the most out of the time you do have. There are some tips to help you do this more easily.
Keep your ads related to one another
The account is at the top of the scale with the ad campaigns beneath it and it is at this point that finances
are decided on a daily basis. A campaign can run a number of ads at the same time all with their own
characteristics and attributes such as run time etc. Although there is no need for them all to be related
to one another, it is better if they are just for recording practices.
Find out who you are targeting
The first thing you will need to do is work out who you are targeting. If you are advertising for a client
then have them explain who your audience should be so you understand the demographic well enough.
Get your ads approved
Get your ads checked as you do them. It can cost you a great deal of time if you create the ads and then
submit them all in one go only for them to be declined at the editing stage. It is at this point that you can
alter them for each segment etc.
Have an appropriate and relevant landing page
Create a landing page that suits the ad. Your ad might get rejected at the editorial stage if it links to an
irrelevant site, meaning that all of your hard work will have gone to waste. A good landing page that suits
the pay per click campaigns might take time but will give you a higher return in the long run.
Keep the content relevant
The title of the ad, the images you use and the content must all be related if you are going to have it
approved. Use the information you have about your target audience to really hone in on the right group
of people.
Set your budget for each campaign
When you are starting a new campaign make sure you change your budget appropriately to ensure you
do not spend more than you had intended to.
Setting your bid
If you are setting a bid, then set it low initially so that you can pause your ad if you need to. Setting your
bid at about a penny means that your ads won’t display and spend your allocated budget.
Once you have gotten to this point, click ‘create an ad’. You should now be at the point where you have a
paused campaign holding an ad for each target sector. If your ads do not pass the editorial stage then it
should only be a case of making some slight changes.
Track your conversion rates
Once you have created the ads you will want to monitor their success so track conversion rates.
Google has an analytical tool to help you to do this.
Lastly, remember the fans you already have. You can use their posts as ads and promote the content on
your brand pages. This means that you can connect with your target audience through a less sales-focused
approach but in a way that is still promotional
