If you look critically, you will discover that Facebook and other social media marketing platforms are saturated with marketers in almost every industry. It’s time to get back to multiple streams of traffic generation.

Here are valuable tips to leverage;

1. Be the One to Come Up with Discussion Threads in a High Traffic Niche
   This is an excellent way to break free from the social media marketing groove. However, ensure that the forum is a high traffic one, and that it is related to your niche. Also, you should come up with a signature link that would accompany each comment or contribution you make in that forum. When you’ve done this, go ahead and initiate a discussion thread about a subject that interests virtually everybody.You may be asking, “How can I create discussion thread effectively?” Okay, here are valuable tips to help you:
   • Come up with a question that would arouse everyone’s interest, and watch how answers would be pouring in as soon as one person responds with an answer.
   • Come up with a contrary response to a topic that people usually agree upon. Immediately, an uproar would spring up in the entire forum, leading to massive clicks on your signature link.
2. Make Comments on Multiple Blog Posts on other Niches
   This is one of the effective social media marketing strategies, yet people perceive it to be irrelevant. For instance, you can become part of the RSS subscribers of a blogger in another niche and endeavor to always be the first to comment on such blogger’s new posts. Endeavor to make meaningful comments that would add value to the blogs. Sometimes, you can also use a question approach style that may be directed to the blogger indirectly, just to engage and get the blogger’s attention. Before long, that blogger will start promoting you as well, and other subscribers would become interested in you and what you offer.
3. Offer Free Valuable Articles to Authority Blogs in Your Niche
   The reward for this effort is that you are likely to get backlinks from that blog. So, ensure that you choose authority bloggers in your niche.
4. Become Part of a Valuable Syndication Group or Tribe
   Make sure you join valuable syndication group where people would have incentives in reward for the contents they share among themselves. This is the best way to benefit from such a group; lot of traffic is also guaranteed through this means.

I must not forget to mention that pumping out quality and massive content consistently is as important as the other techniques outlined above.

B2B marketers are now massively involved in social media marketing. A recent research by Forrester shows that B2B firms are likely to spend over 50 million USD in 2014, as against less than $12 million spent in 2009. Sadly, a good number of those efforts are merely methodical with little or no full grasp of how social media marketing works.

The majority of the B2B marketers on social media marketing appear to concentrate more on message distribution – they tweet and post Facebook links particularly to the content they created, rather than coming to the level of engaging with prospects on a human basis.  This is merely a one-way communication profile and it does not provoke sharing as well as discussions.

Thus, B2B marketers need to concentrate more on the social aspect than the marketing; this is the only way they can maximize returns on social medial marketing.

Here are valuable tips:

Your topic should point to what you stand for

It is very important to be outright with words and language that highlight your major areas of specialization. You should also do this when participating on conversations taking place within your target community. Social networking content and blogs that are topically fragmented weaken the ability of a company to be exceptional among the different voices on social media platforms, and also the competition in search engine ranking.

Thus, you need an approach that spells out content/editorial plans, goals, social keyword glossaries, as well as customer personas. Using a content marketing strategy, you will be able to spell out the areas of interest for your company, its policies and the medium to relate the main messages. It would also add flavor to social network conversations as well as engagements. In essence, you would have a guide on how to comment, what you should not comment on, who to connect or not connect with, suitable words for blog posts, tweets and tags.

Remember that the number-one essence of social media is to ‘friend’ and socialize, so be tactful with promotional words, messages or posts. Also, use keywords that are directly or indirectly related with your topic when publishing content on social media platforms.

Ultimately, your promotion efforts and content creation should be targeted at linking and sharing, based on keywords and topics most relevant to your brand, and also inspiring discussion. The top benefit is that your target audience would perceive your brand positively each time they are looking out for topics on your brands either online or offline.

Your plan should target at winning

Most B2B marketers do not exhaust the possible resources for result-oriented social media participation. What they do often is to work with pre-structured best practices checklist given by some persons that professed to be social media pros – this is not a good way to engage a community. An obvious error I have observed with B2B marketers is that their social media profile is usually constructed in a common way. They also tend to focus on Twitter and LinkedIn in their publishing and do not even research these channels sufficiently.

The best result awaits B2B marketers who embrace the right approach to social media marketing.