Search terms that are most recently talked about on social networking sites are displayed by Google as real-time results on the search engine result pages. As a prelude to this newly introduced feature, Google has joined hands with Facebook, MySpace, FriendFeed, Jaiku, Identi.ca and Twitter.
In simple terms, Googles real time results display the latest and most sought after links of network communities, for a particular keyword search. It is placed at the bottom of the search page.
Simple procedures that get your site references into Google’s real-time results
Although Google has not yet disclosed the criteria for choosing your tweet on real-time results, the below given factors do influence this process.
1. Do not post contents that look like spam because Google scrutinizes the quality of contents posted on your blog post, tweet, etc.
2. If a twitter assumes high authority and attains huge fan following, Google appears to create profiles of real-time results for such users that are re-tweeted.
3. Quite interestingly, it has been found that Google identifies spammers by the quality of their messages as well as the followers.
Data so collected will be used by Google to evaluate an “Update Rank” for each user.
Invest quality time in Google’s real-time results
The real-time results that Google displays has a few problems. It does not appear for all search terms and quickly replaces one result with another. This characteristic feature doesn’t allow for lasting real-time results on Google. It is hence a better and wiser option to invest time and money on getting to the top of regular Google search results. The higher you rank on Google’s regular search results, the more will be your website’s targeted visitors. This helps increase your revenue.
Honest is the best policy
The real-time results does enhance Google’s portfolio, but it seems to be problematic in the long run. It is quite unlikely that high authority posters will sell links in their tweets. A stark reality is that, the veracity of a posted message cannot be ascertained by Google on time. The recent report of the death of actress Natalie Portman on Google real-time results is a glaring example of the damaging effects of displaying wrong information. When it comes to business, the damage could be multi-fold.
Make honest effort to be found in a natural way to your social media posts. Cheating the system could get you blacklisted. Add keywords that converge targeted visitors to your site. Offer interesting and fresh content on your website every week so that people talk and tweet about it. This will ensure that you get to the Top 10 results of Google’s search pages.

Link building is one of the best ways of self promotion on the web. Both the inbound and outbound links play an important role in a website’s ranking process and in the resultant traffic generation. Having good indirect links on your website will improve your business and sale. The sister or related sites also help a website in gaining an increased customer flow by sending their own clients to that website through links. Link building is to be taken as an opportunity to put-forth the best things you can provide them. Link building also helps you to build a reputation in your niche market.

Some of the best ways to get good links to your website

There are very crucial features that need be addressed while building links to your website.

• Your website should be your brand ambassador. You have to constantly maintain the high quality, which in turn will invite quality links to your site.
• Advertise your website as much as you can through press releases, product reviews, blogs, etc. This will make your website visible to maximum people. You can also participate in the live chats at appropriate forums. Once your website is recognized by people, they will link their site to yours.
• The social networking sites like Twitter and Facebook can contribute a lot in connecting to the prospective buyers. Therefore, it is important to link your websites with social networking sites. Another good way is to have links of your website in your social networking profile.
• A blog or forum on your website can increase your visibility and recognition in the relevant section. You can also publish your expert views and suggestions about your niche market and industry which will increase your links.

What is to be avoided

• The first and foremost thing is that your website should not try and cheat the search engines. Don’t allow any suspicious data or information on your website.
• Never go to automated link providers or link farms to get links to your website. Your website may get penalized for link manipulation.
• Never get unrelated links or blog to your website. The unnecessary and unrelated blog comments and links will not help you in ay way. It will instead, lower your website ranking.
• If you get too many links in a short span of time, your website will come under the search engine filters. Paid links or links from the spammers are to be avoided at any cost. Don’t let any spammer link to your site and do not ever put your link on any spammer’s website.

Paying attention to these few tips will get quality links to your website and will assist in climbing up the rungs of search engine rankings. Reciprocal link building may be the best option where you and your rival or competitor web-owners can exchange your links for more traffic.