The temptation is always there to do something radical when you are designing your website so that
your site looks interesting and rich with information. You will probably want to be quite creative and
make the most of your site but you should first think about what is going to draw in your visitors in
the first place. In order to grow your business and promote your products you must be able to give
people a reason to want to have a look at the web page. Think about what information you are going to
include and what problems you are attempting to offer a solution to. Does your product provide an
answer to common difficulty? If it does, tell people how and why. If you are providing something that
could be of help to people, make this known to people so that they will want to find out more.

Tell people where they can find the information they need
Your site might be full of content that includes articles, for instance, but there is very little point in
having all of this information if your readers can’t find what they are looking for. Make your content
easily accessible so that people can instantly find the information they need rather than simply navigate
away and go elsewhere. If you want to keep people on your site then there are some tricks you can try
to build up your content.

Encourage people to post blogs
One thing you can do is create a blog so that your content is kept constantly fresh, new, and interesting.
Best of all, you are getting other people to post information so that you do not have to. Readers will visit
your site and spend time looking at what other people have written. If you have a constant flow of content
to your site, search engines will pick up on this and you should rank higher in their listings.

Create a page that answers the most commonly asked questions
If your website aims to provide a service and you invite people to get in contact with you if they have any
questions then one really useful tool is to have a ‘frequently asked questions’ page. This can field off any
questions that are asked all the time so that you do not have to spend lots of your time providing the same
answers all the time.

Build in links to helpful information
Building in links into your content can help your site rank higher as you are adding value to it. Your visitors
can spend time looking through the helpful links you have on offer which will serve to place you in a favorable
light but also encourage traffic to not only visit your website but spend time there too.

Tell people about yourself
Introduce yourself if you offer a niche service or product that people might be unfamiliar with. People won’t
spend a great deal of time trying to find out about you so if you don’t want them to navigate away, tell them
about yourself and what you do from the outset.

Let your visitors know where they can find other relevant articles
If you have written lots of relevant articles then tell people where they can find them. Again, people will not
try to dig out this information. You need to tell them why it is important and then give them a way to find out
what you have written easily. You can categorise these articles or provide a content listing to make this even
easier for your visitors. Anything that can get people reading will increase the amount of time that your visitors
spend looking through your site.

Getting your site to the top of the search engine results pages will get you more visitors to your
site. That is without question. Actually accomplishing this though, will take a little work on your
part so you will need to know how best to do this and save yourself as much time as possible
in the process. Having some one-way links in place that will direct traffic to your site will help
you, but you will first need to know how you can do this and what sites to approach that will
build these links in for you.

Consider a well written press release
Press releases should be your first port of call. They might be a little dearer to use but you can
expect great results. If you have a well-written, high quality press release written for you then you
can expect an increase in your traffic, and to have your site marketed in very specific places, like
sites that are directly related to what you do. The press release will include a link to your site that
will take people straight to it.

Encourage informative sites to refer to you
Getting other sites to use your site as a reference link and include one-way links that take people
straight to you, will boost your ranking in the results pages. You could approach Wikipedia or other
related informational sites and inform them about your site and its content.

Get .edu and .gov sites to link back to you
If you can manage to get educational or authoritative government-related sites to use you as a
reference link or a further-information site then this will give you an increased credibility and
encourage users to visit your site. This will shoot you straight to the top of the pile because not
only do people visit .edu and .gove sites frequently, they also trust their content. If you went to
a school or worked with people that have these websites then encourage them to include a link
to your site.

How about how-to sites?
There are still some worthwhile and credible how-to sites that exist out there so if you can write
a decent and relevant how-to guide for your site then it is possible for it to be included on one of
these websites through a one-way link to you. If you can achieve this then Google should pick you
up straight away so that you appear on the first page of the search engine results.

The power of social networking sites
Use the power of social networking to your advantage. People trust their friends and so if one links
to your site, people will follow. Create a page and start creating interest. It will be easy for you to
start to build up the number of people you have that are interested in your site and link to it.

Use your memberships
If you have any professional memberships in place then use them to your advantage. Ask them to
include links to your site for others to visit. If you provide good testimonials for other services then
ask for them to return the favour by including a link to your own site.

Use your own embedded content to create one-way links
If you use embedded software and links to videos etc. then you can build in links back to your own
site. This is a great way to create opportunities for you to manage your own one-way links.

Start to blog on relevant sites
Comment and blog on related sites. Receive Google alerts to tell you when a related site is posted that
is relevant to your keyword or phrase. Have a look at these sites and if you think it is worth it, post a
comment or blog and include a link that will direct people back to your site.

If you can follow these general hints then you should be on track to get your site to not only the first
page of the results, but the top of the search pile too!

If you want to rank highly in Google search results and appear on the very first page then you will need
to make sure that you have included quality, credible backlinks in your website. There are actually four
such links you can include, all of which will make your website a stronger candidate for the top listings
so that you will be seen by more people.

Using Informational backlinks
The first of these is the informational backlink that can take the visitor to other pages and sites that link
to the content of your site. So, if you decide to write about ‘who has the site with the most backlinks’ in a
given year, you can link this text with a site that can pull up this information. There are different ways that
you can do this. When you are looking to ‘add sites’ through the link manager you can search for relevant
sites by a keyword, or by searching for a keyword plus resources so that you can locate sites that are
related to the same topic and content as your own website.

Including a Definitional backlink
There is also the definitional backlink and it seems self-explanatory what this might be. If you are discussing
a certain topic or using certain phrases that may require a more lengthy description then you can include links
that will take your site visitor to a definition that will help them understand what you are writing about in greater
detail. To do this, you could create a ‘glossary of terms’ that describes some of the words and phrases you have
used. Here you can include the pages you wish to link with. Those who choose to write about you or what you do
can then also link in with your text and the pages that you have included, which will further strengthen your position.

Why use Referential backlinks?
The referential backlink is one which states the origin of your information if you have stated something as
fact or included some detail that you have taken from another source. To create a need to do this, you will
firstly need to include some information that requires citation. The easiest way to do this is to include statistics
or graphics that need to be referenced. Use your link manager to locate blogs that are relevant to your website
and let them know about your linkable content and references.

The benefits of the Promotional backlink
Lastly, there is the promotional backlink, which works in a way that promotes other websites in return for
their promotion of your own. This doesn’t mean including links to your rivals, though. It means finding sites
that are in a similar industry to yours, so that if you sell clothes, they sell jewellery, for instance. You could
also find bloggers and encourage them to promote your site in return for a link to their blog.

The number of links and linkable content you have in your site, the stronger you will be in the search engine
results. It goes without saying that your ranking correlates with the amount of hits your website will get and
therefore the amount of business you will get too.

If you have a website that you would like to get to the top of the search engine then there are some
simple rules you can follow that will help you do just that. Obviously what you do is country-specific
so you will need to tailor your website to the Google listing appropriate for your country.

Hopefully you will find the information we have included interesting and useful to you. Maybe you
will even want to share our tips with your friends….

The first thing to think about is where you are going to sell your goods or services. Just as you might
if you were marketing your business in one country and targeting specific groups of people, you should
do the same but on a larger scale. What is different about the country you are going to sell to. Use this
information to help you work on your website. The results that are pulled up in a search listing will differ
by country so you will need to do slightly different things if you want your website to rank highly in
each of them.

Why you should try to appear in versions that are specific to the country
If it isn’t immediately obvious to you why you should look to have your website listed in other versions
of Google then lets go through some of the reasons. Google.com takes your IP address to locate you and
direct you to the appropriate version. For instance, if you were based in the UK, then this would be the
Google.co.uk version. If you have a listing through the .com version then this would not appear in the local,
by-country version. If you want to be visible to other countries, and choose which countries these will be
then you need to ensure you are listed in their specific versions.

How to ensure you appear in the search engine results
The next question, is how you can do this. Firstly, make sure you have a domain name that is relevant for
that country. A .co.uk domain would not be appropriate for Germany, for instance, so making sure that you
have the country-specific domain name will help you and give you a greater chance of achieving a higher
ranking. If you cannot get a domain name that is specific to that country then the next thing you can do is
to get an IP address that is local to that country instead. At least this way, Google will recognise the IP address
as based within the country you are trying to market and therefore allow you to list within those search results.

Make the content of your site relevant to that country
Including a postal address on your website that is based in the country you wish to target will help Google to
list you in the relevant search engine results, as will having your address information listed on different pages
of your site. The more information that can be collected from your site to help identify your location the better.

Use the right language
Of course, it goes without saying that your website should be in an appropriate language. There is very little point
having your website in French if you are selling to the Spanish, but more than this, your website should use the
right phraseology. If you are an English speaker based in the US but targeting a UK audience, you should adjust
your spellings and phrasing to suit the market. This is not just a concern in terms of reaching the people you want
to market yourself to, but also in terms of having Google recognise you as a site that is appropriate for the listing
you wish to appear in.If you do the things above, you will dramatically improve your chances of being listed in
Google’s results for a particular country.

Getting to the top of the listings
Once you have appeared in the listing you wish to rank highly in you now need to think about how you will get to
the top of the search. Using the right keywords and in the right density will help you in this regard. Google should
not only recognise you as appropriate for a specific country, but relevant to a particular search. You should ensure
that the content of your website is as relevant as possible in terms of text and using the associated keywords.
Hopefully you will find that by using all of this information you are able to get to the top of the search engine listings
and target the market you are looking to break into!

A good number of webmasters are very much concerned about the PageRank that Google’s toolbar displays. Focusing on this value is not quite prudent enough. Few years back, there was an official statement by Google, pointing out clearly that webmasters should pay attention to other things that count more, instead of getting obsessed with pageRank.

Here’s what Google has to say about PageRank:

“For some years now, the Webmaster Central has continuously told webmasters not to place all their attention on PageRanks as the yardstick for measuring the success of one’s website.

Even if PageRank made Google – distinct as a search engine in 1998 when it was founded, we certainly had a good number of opportunities to bump up and upgrade our systems of ranking over the past decade. PageRank has now stopped being (has it really been?) the all-in-all of ranking.

The publicly visible PR is not the same as the number used by our algorithm for ranking. It is not sensible bothering about a number that is at most three steps taken off from your real goal; meanwhile, it is possible for you to measure what you want to achieve directly.”

If PageRank does not really count, what counts then?

In order to ascertain a website’s position on search results, Google employs a wide range of factors. According to Google’s recent blog, there are three key examples of metrics that count:

1. Conversion Rate: This refers to the percentage of your site’s visitors that translate to actual clients.
2. Click-through Rate: Out of the number of times your website was displayed in the search results page, how many times did people click on it?
3. Bounce Rate: This is the percentage of visitors to your website who do not stay on your site a moment longer.

In addition to these top three examples, there are other things that would help you generate enhanced outcome with your search engine listings.

Plan and Set Realistic Goals

It could be that what you want is more than a high PageRank. Your passion is to generate income with your website. You desire to get more leads, more people signing up for your newsletter…and such things.

Tips on Achieving Your Goal

• Select the proper keywords: The most important aspect of keyword is to have it get the targeted visitors to your site – visitors that would convert to buyers.
• Rank high for these targeted keywords: note that what is important is to rank high for the right keywords, not PageRank.
• Generate quality backlinks: your website will benefit severally when you generate quality backlinks. One, traffic will pour directly via the links. Also, the position of your site in Google will improve significantly.

One might not achieve the desired higher ranking on Google search pages
without having planned and optimized the ‘content’ of their webpages very
meticulously. Basically, you need to work on the titles of your webpages,
the contents they carry, as well as the backlinks from other websites.

Often, webmasters tend to overlook the internal link structure
of a website;the internal link structure plays a vital role in any
website’s overall ranking.

Why You Should Pay Attention to Your Website’s Internal Link Structure
Links from external websites count more than the internal links. However, internal links are important aspects of generating signals in search engine algorithms. In the eyes of search engines, links are as good as votes. When you focus on optimizing your site’s link structure, you can create a clear path for the search engines to access the important pages of your site and also reveal the keywords you desire to rank high on.

What You Should Do

• Your optimization should start from the main navigation of your website
  The navigational links that are visible on every page of your website are the major navigations on your site. The most important aspect of your website navigation is the main navigation. 

  Typically, it includes a “Home” link – e.g. linked business logo image. It also includes links pointing to the major sections of your site.

  Don’t meddle with JavaScript and Flash Menus. A good number of search engines would often bypass such web pages in the course of indexing. A better way to design your website navigation is to use CSS as well as standard HTML.

  Don’t fail to incorporate your top prioritized keywords onto links in your main navigation.

• Ensure that the initial link on the page is the correct link
  It appears that the first link on a webpage is the only one that Google considers. Look at it this way; if Webpage A links to Webpage B with “more info” as the anchor text on top of the page, and uses another anchor text ‘buy golf items’ at the bottom of the page, Google is most likely to use only the first anchor text on top of the page. 

  Therefore, if you link to another page more than once, ensure that the first link on top of the page features your most important keyword – the one you desire to achieve a high rank on.

• Breadcrumb navigation may be excellent for sub-webpages
  Breadcrumb navigation can be highly beneficial to sub-pages. Usually, sub web pages are not often linked from the main navigation of the website. 

  Search engines find it easy to place your sub webpages into the appropriate context when you incorporate breadcrumb navigation links.

You can show visitors and search engines the exact location of a webpage by using breadcrumb navigation links.  Don’t forget to incorporate descriptive as well as keyword-rich phrases in your site’s breadcrumb navigation – for example: Golf bag > Golf shoes > Buy golf items.

Now owned by Yahoo, Overture created pay for performance (P4P) basically. They foresaw increase in online shopping, that online buying activities would skyrocket dramatically and that advertising had the potential of getting massive as a result.

Without visibility, web visitors may not get to your site to buy and may not also be part of your list. One of the great ways to increase sales as well as traffic is to place ads that are capable of directing people to your website. The service mentioned earlier, which is now in Yahoo’s ownership enables companies or sites’ ads to be visible based on the keywords that a visitor is using to search.

Your List Building Activities Get Better with More Visitors
A company that desires to generate more traffic to its site can take advantage of this service. More traffic promises more viewing of your site and increased possibility of actual purchase after the visitors must have benefited from the information featured on your site. It would eventually also result in more potential buyers joining your list. It is relatively quicker as well as easier to build your list when you have more traffic. There’s hope that a good number of those in your list may eventually become loyal customers as you follow them up tactfully.

Every business needs high volume traffic to survive, especially traffic that has high potential of translating to actual patronage of your business’s offerings. So, services such as Yahoo Overture – P4P (Pay for Performance) is a great way to make your site visible to targeted traffic.

How Does this Service Work?
If you are conversant with Google Adwords, you would easily understand how Yahoo Overture works. It is simply the use of search-based keywords to put up an ad on relevant websites. The choice of keywords by the surfer would determine the results that would be displayed. You will get to see ads on the result page’s right side when you carry out a search. The paid ads are featured at the top of the ads. The position is exactly what the company or site paid for the listing of their choice keyphrase or keyword.

For instance, if your business offers Dell Computers for sale and computer accessories, you would need to select relevant keywords that would cause your ad to come up when a web visitor searches with related keywords such as “Dell Computers” or “computer accessories.

When leveraging this service, you may not bother much about site content optimization for visibility on search engine results. However, don’t take chances, spread your traffic generation tentacles and do not solely depend on one technique. In essence, embark on other techniques that improve your ranking on search engine results.

Anyway, Yahoo Overture is capable of getting your site listed on search engine’s first result page, but it all depends on the competitive nature of the keywords you chose and the kind of budget you have for the service. Well, ensure that you are not generous with your budget using this service, until you see it working for you. Let me say that search engine optimization still remains the best way to get highly visible to web visitors.

]]> http://www.aceinternetmarketing.net/search-engine-marketing/is-search-engine-advertising-a-lucrative-investment/feed/ 0 http://www.aceinternetmarketing.net/search-engine-marketing/how-to-verify-quality-of-your-content-to-meet-the-new-quality-standards-set-by-google/ http://www.aceinternetmarketing.net/search-engine-marketing/how-to-verify-quality-of-your-content-to-meet-the-new-quality-standards-set-by-google/#comments Mon, 04 Jul 2011 06:23:57 +0000 admin http://www.aceinternetmarketing.net/?p=1267

A recently conducted study reveals that it is very important to rank very high in Google’s search results. The average click-through rate of the top results is almost 40%. The cost per click as well as the amount of searches is also an influencing factor on the clicks. What is the implication of this to your efforts toward search engine optimization?

The Exact Numbers
Based on the study, the web pages that occupy the first position generates 36% CTR (Click Through Rate). Second position’s CTR is 13%, third position up to the 10th position gets 10%, 8%, 6%, 4%, 3.8%, 3% and 2% respectively. You can see that the CTR for first position is higher than CTR of position 2-5 put together.

It may surprise you to know that the 11th position generates slightly more clicks compared to the 10th position. Perhaps, the reason may be traceable to the fact that position 11 tops page two of Google results.

There is relationship between CPC (Cost per Click) for AdWords and CTR
Based on the information curled from the study, high CPC (Cost Per Click) on Google AdWords generates lower click-through rate for organic results.

For a keyword that has a high Click Per Cost, the first organic result generates not up to 20 percent of the clicks. On the other hand, for keywords that have low CPC, the first result gets over 30 percent of the entire clicks.

The click-through rate is also Influenced by the search volume
The study further reveals that keywords with high number of searches generate higher click-through rate for the first position – the rate is 32% for widely sought-after keywords, while long tail keywords get 25%.

The overall click-through rate for long tail keywords on page one of Google result is better – 9% vs. 5% for popular keywords.

What is the implication of this to your SEO efforts?

• More than they appear on the surface, popular keywords are quite competitive.

If your optimization efforts are geared towards highly competitive keywords, you are not likely to see much result until you make it to the first 5 results.

• Long tail keywords optimization is a sensible thing to do.

There are several benefits attributed to long tail keywords; compared to popular keywords, long tail keywords are more targeted and the conversion rate is much higher as well. You are likely to generate more visitors via your long tail keywords; the exception is if you are ranking in the top 5 results for a keyword that is popular. Another benefit is that ranking high for long tail keywords is much easier since the competition is less.

For a larger part of the businesses,  it is quite easier to rank in page one for several long tail keywords and this is more beneficial compared to generating high rankings for only a couple of keywords that are popular.

Indeed, high ranking is very important; it is still far more valuable to rank on page one for a relevant keyword to your offerings than elsewhere.

Often, clients consult me to find out how the SEO techniques of their websites can be taken to a greater level. No doubts, these sites are already optimized as far as the previous SEO expert was able to go. However, I usually find out common SEO mistakes that are surprisingly made by most SEO experts. I’m going to discuss the major ones here.

1. Excessively Stuffed Title Tags
   Definitely, you can attempt to incorporate multiple search phrase variations in the title of a webpage. You are probably doing this to be on a safer side in case the search engines may decide to associate your page with majority or the entire variations. This may be effective at times.
   However, I discovered that when you populate a webpage with such multiple search terms, you are likely to alter the main message of that page; thus weakening meaningful ranking value for that webpage’s major search terms.
2. Concentrating Much on Google
   It has become rampant to see that business owners’ websites may have several of their pages indexed at Google, while only few are indexed in other major search engines such as Bing. In same manner, such clients may also be ranking on Google’s first result page for multiple webpages, while getting stuck on third or even fourth page at Bing.
   The SEO world tends to concentrate massively on Google, with the misconception that Bing would automatically work out things on its own. But little do they know that they are possibly missing out multiple businesses by concentrating solely or much on Google. The truth is that other major search engines such as Bing would possibly find it difficult searching out content all by itself.
   If you simply use the Bing webmaster system to submit a sitemap.xml file, this can raise the total number of pages indexed on Bing dramatically. It may interest you to also know that for each additional page in the Bing index, you can achieve a raise across your whole website. Well, there’s more to do at Bing, but this technique requires little or no effort – besides it is fast.
3. Being Philanthropic with Your Unique Content
   One of the most common mistakes I discover in most business websites is this; there’s something wrong with the way they create data feed on their offering listings for the purpose of shopping comparison. They tend to be philanthropic with the few unique content featured on their product pages, giving them away to multiple comparison sites – this results in significant duplicate content issues.   The worst part is when those data feeds get scooped by scrapers, which would eventually result in duplication of those product details on multiple scraper websites.

There are more common SEO mistakes that I surprisingly see in websites; however, the ones outlined above are more critical and should be addressed urgently.

The quickest way to have your website listed on Google’s search result page is to ensure that your website features all that is required by Google. And what are those requirements?

1. Your server has to be Google-friendly, in such way that it becomes easier for Google to index your page.So, what should you do to make your server and webpages Google indexing friendly?
   • Get rid of the ‘disallow’ lines in your robots.txt file if necessary.
   • Do not feature ‘noindex’ tags on your webpages – check to ensure that such tags are not found in your webpages.
   • Also, your web server would not be Google indexing-friendly if it uses cloaking scripts or bot blocking software.
2. Google indexes webpages with quality backlinks faster.Google bots often visit websites that have more quality backlinks pointing to them. Thus Google would be fast to feature your webpage on its search result page if your site has good backlinks that point to it.

   Bear this in mind; you need to wait for a while before Google can display your site on its search result page – why? Here are the reasons below;

   • Technical reasons: it is the procedure with this search engine, for an optimized website to wait for a while before it is indexed. Even when the bot eventually visits your website, it may only crawl some pages and leave some, and not all the pages crawled by the bot would undergo indexing.For the indexed pages, they would be parsed – the parsing process assigns the indexed pages to search queries. Again, why you must wait for a while is that Google would need to assess the content featured on your site and compare it with other websites’ contents, and subsequently rate your site in terms of quality. The entire process drags on for a while. However, if you have more backlinks pointing to your site, the process will speed up.
   • Competitive keywords: getting listed on Google search result page takes longer time for competitive keywords. So, you may need to target less competitive keywords first, then after achieving chains of top 10 ranking for these keywords, your chances of ranking higher for the highly competitive keywords would increase greatly.
   • Also, Google would take time to evaluate the quality of a new website, so ranking on Google’s top 10 search result page takes time for a new website. But as the website gets older and generates multiple quality backlinks, the chances of getting to Google’s result page increases.
3. Make your website meaningful to Google
   Google is slow to index single-page site. Google is likely not to find substantial valuable content on such site, especially a completely Flash site.
   Do not focus on just few pages of your website when optimizing your site, work on all the pages and fill them with valuable contents worth presenting to visitors. Google is concerned with presenting the most excellent webpages to web visitors who pass through it to search for information.

Don’t be deceived, there’s no short-cut to climbing to Google’s top 10 search result page. High quality content and valuable backlinks are necessary.

Before staking out any fund on SEO, your first task is to select the suitable keywords. In trying to pick the right keywords, you need to understand what is behind the ‘why’ and ‘how’ of people’s search. When people surf the web, they are looking for information on the solution to a problem as well as answers to questions.

Here are helpful tips for selecting the most suitable keywords:

• Have a brainstorming session: This is when you would embark on critical thinking to come forth with list of phrases you perceive visitors would likely employ when searching. The list would turn to be your intuitive word list.
• Take advantage of your competitor’s website: Look for the phrases your competitors are using, that are also applicable to your offerings. Another technique for uncovering the target keywords of your competitors is to visit sites such as keywordspy.com, or compete.com.
• Know when to go local: If you are competing for local market, it is better to go local with your keywords – local keyphrases help you rank higher in a faster and easier way. Example of local keywords include florist in Houston, painting contractor in Austin etc.
• Think like your customer, at least momentarily: A customer would enter a search query such as ‘home for sale’, while you may be using an expert term such as ‘real estate for sale’. So, you would need to bring your keywords to the level of the customers, their preferred search terms.
• Take advantage of keyword tools: The free Google Keyword Tool can be useful for this purpose. Also, paid Keyword Service such as WordTracker can be helpful.
• Consider the phrases used by buyers: This is usually 3 – 5 words or longer. They may also include specific locations and refine their searches in particular ways.
• Relevancy: The first keywords to choose from your keyword list are those that apply mostly to your offering. Avoid selecting the keywords that feature the highest search volume first.
• Search volume: After giving priority to relevant keywords, you can now come to keywords based on search volume and the number of competitors using exact or similar keywords. You would prefer to go for most relevant highest volume phrases, that probably feature the lowest competition.
• Analytics: Ensure that you look at your web analytics if you have a website. Check the conversion rate for each keyword. Determine the phrases with greatest time on page, and the ones with the lowest bounce rate.
• Implementation: If you are embarking on organic SEO, apply the keywords chosen for this purpose to the webpages that are most relevant and employ them in the visible text. Use the keywords or phrases in your visible text and titles for articles, social media campaign, as well as blogging.

Taking advantage of these powerful tips would help you achieve outstanding result with your SEO efforts.

It’s no longer news that your ranking on search engine result page can be influenced by changes on your web pages. But, no one can say for sure the mode of search engines’ reaction on the changes on our webpage, and what it is in particular that influences the changes in search results. Perhaps some answers may be generated from a new search engine patent.

Changes

A good number of search engine patents handle the changes that take place on your webpage.

Six years ago, a patent published by Google described how changes made to your webpage can influence your website ranks. Recently, another patent was granted to Microsoft that tells us the impact that changes on website have on how a site ranks in the search engine result page.

The new patent granted to Microsoft reveals the particular elements on your website that are likely to be monitored by search engines.

Now, what are your webpage elements that search engines monitor?

Here are the webpage elements that can be monitored according to the new patent:

• Webpage featured keywords
• Webpage related keywords
• The anchor texts employed on your webpage links
• How images or texts are positioned on your webpage
• The sizes as well as colors applied on your webpage featured images
• How frequent document on your webpage varies over time
• How much of the content on your website has changed
• The search terms that visitors are using to locate your page
• Your webpage’s assigned tags

How precisely, do the changes in these webpage elements influence the ranking of your webpage?

The patent revealed that searches are grouped into two; there’s the ‘informational’ as well as ‘navigational’ search. The category or group to which a search query belongs determines the effect of the changes on the website. The query a searcher uses to find a named webpage is an example of ‘navigational query’. For instance, a search for ‘Harvard University’ will take the searcher to the homepage of this university. On the other hand, ‘how can I repair my lace wig’ is an example of ‘informational query’.

If a web visitor is searching for info relating to a recent event, websites that included the information recently are likely to be boosted in their ranking.

There may be a boost to webpages that have static content. This technique works excellently with certain websites but may become an issue for home pages that embark on regular content update.

What is the significance of this to your Webpage?

Microsoft got this patent, but from all indication, it is likely that Google employs related techniques. Search engines are not only concerned with the current version of a webpage. They also take cognizance of the webpage’s status in the past. The changes on your webpage could mean that ownership of the site has changed, it may also mean that you are trying to make your site stay up-to-date. Search engines may also see changes on your webpage as a sign of spam etc.

So, do not embark on optimization of a web page that is already ranking high for any of your keywords. Instead, optimize a different page using the new keyword. Use different keywords to optimize different pages of your site, but ensure that the keywords are related. This proves to search engines that your site is relevant to a specific theme.

A good number of webmasters complain that their SEO strategies are not as effective as they should be. What is responsible for the poor result of your campaigns? What are the techniques that can boost the performance of your SEO efforts?

A lot of things may be responsible for the underperformance of your SEO campaigns. Let’s examine some of these factors.

1. Your Goals are Wrongly Set
   For highly competitive keywords, if you do not yet have a good number of rankings, do not expect to see your webpage on Google’s first result page. So, begin with more targeted keywords initially. Then, get your pages optimized for varieties of keywords with less competition. When you do this, it is more likely that your site would achieve high rankings for comparatively competitive keyphrases, which are also part of the same theme or topic.It’s a natural law in general; always start out small, and then grow progressively to attain higher heights.
2. You are Not Putting the Right Effort  into SEO
   SEO effort will not produce any meaningful result if, all you do is to input the ‘set-and-forget’ type of effort. You need to input the right effort in order to make things work. See search engine optimization as an important investment into your business and handle it just that way. If your primary SEO effort is to submit your website to search engines, you may not make any headway. You need to input effective efforts and quality time to make things work – working on your site is also very important if you must get an enviable, all-round SEO result.
3. You are Concentrating on the Inappropriate Elements
   All some webmasters do is to submit webpages to search engines every few days, while some are just fanatical about the title tag’s length. On the other hand, there are webmasters who are bent at integrating the rel=nofollow attribute into a specific part of their website. It is not necessary to run after the latest SEO trends. Getting the basics right would help push your website to first page of Google results – the major factors are imbibing quality content and backlinks strategies.
4. Your choice of keywords is not right
   A lot of webmasters are culprits in this issue. Choosing the wrong keywords is a waste of time and resources. Result-oriented keywords are those that would attract visitors who are interested in your offerings. But a lot of webmasters would rather focus on keywords with the largest search volume, and popular keywords that seem as if they would be ideal for SEO purpose. A keyword with large volume of searches, but doesn’t deliver targeted visitors would do you no good. So, be wise and insightful in your choice of keywords.

When you get it right with these major follow ups, you will see the amazing changes that your SEO efforts start producing.

Are you looking for an efficient alternative to search engine-oriented traffic? Don’t put all your eggs on the search engine algorithms. Yes, you can take advantage of other really efficient, reliable and multiple traffic-generation-sources to reach out to your prospective clients.

Alternative Traffic Sources & Exposure

You can grow your conversions and sales via exposure from a wide range of online sources, in addition to the search engines. No doubts, it is worthwhile to get several visitors everyday via search traffic; however, don’t forget that there are two ways to access a website – getting the specific URL, or via links from other webpages, ads or emails. If it were that simple to generate multiple visitors from SEO daily, it would have been the way for everyone to follow. However, several individuals and companies are not patient enough to deploy the necessary efforts; also, most of them are constrained by capital to embark on success-oriented organic SEO campaign.

You have options other than paid traffic sources and search engines; they include content or editorial positioning for consumptions through peripheral search. Peripheral or tangential refers to clicking an ad or link from a different webpage. The reason is that the visitor had no previous intention to visit the website when logged on.

The click on the tangents in question may likely take place from links embedded in articles, links in ebooks, an RSS feed, web 2.0 properties and other sources. This is the logic; along the line, users discovered something useful in the course of surfing the web and decided to research more on it by getting to its root or source.

It doesn’t matter how the visitor got enticed to follow the link from a commercial or educational impulse; the thing that matters is that passive editorial links are capable of driving stable stream of traffic to your webpages.

We all know that the sponsor of the ad or the person who placed the links did that deliberately. The important thing is that any traffic generated from these sources is highly valued and more qualified when compared to traffic from a cold click coming from a search process; reason being that they are already qualified from the warm-up procedure.

The Message or the Medium

Individuals have layered interests and are multi-faceted, depending on their various experiences and subjects of interest. Here’s the implication; by circumstance, the medium does not count much, rather, it is the message that the reader is connected to. Emotion is the quickening force and if it happens, or does not happen on your webpage, the relevancy of a search engine or another webpage becomes useless provided the conversion is generated.

Coming from the chronological standpoint, it was the effort of users that landed them to the initial webpage, or it could be that the webmaster who was involved in the content promotion was excellent with the syndication task (feeds, email, cross-promotion and others), and opportunity brought those users to the site.

Take advantage of other traffic sources today and generate more leads, traffics as well as conversions.

It is quite an obvious fact that changes made to contents on your website can cause a shift on the position of your search engine result page. However, the nature of search engines’ reaction over changes on webpages is not known, and it is not clear why the changes should occur and what is responsible for them.

Let’s have a closer look at the answer to this question, from a recent search engine patent.

About the Changes

Multiple search engine patents handle the changes on your webpage. Six years ago, Google came up with a patent that detailed the effect of webpage changes on site rankings. Just recently, another patent was granted to Microsoft, which describes the effect of changes on webpage over search engine ranking.

The new patent to Microsoft reveals the features or elements on your webpage that search engines would monitor.

What are the website elements that search engines monitor?

Going by the new patent, below are webpage changes that influence the placement of a site on search result pages:

• Webpage featured keywords
• Keywords related to a webpage
• The webpage’s link, featuring anchor texts
• The sizes as well as colors of images featured on the page
• Where images or text are placed on the page
• How often the document changes over time
• The measure of webpage content that has undergone modification
• The search phrases or keywords used by visitors to search for the page
• Tags assigned to the webpage

How do changes in these features affect page ranking exactly?

Going by the patent, there are two categories of searches; the ‘informational’ and ‘navigational’ searches. The effect of the changes on the ranking of the webpage is determined by the category to which a search query is classified.

When looking for a specific site, a navigational query is used; an instance is search for odesk or facebook – this search would take the user straight to the homepage of the sites.

For informational queries, an instance is “how can I remove my lace wig”. A situation where a visitor is searching for info regarding a recent event (such as 2011 ABC Fashion Week), any page that included this search query can be listed on the search result page.

When navigational queries are involved, static content webpages may be boosted. The procedure is compatible with certain webpages, but could be problematic when home pages that embark on regular content update are involved.

What is the implication of all these to your webpage?

Although Microsoft got this patent, it appears as though Google implements this process. Search engines are not just merely concerned with the recent version of your site.

Also, they’ve not forgotten what was obtainable in the past. Changes on your webpage may point to change of ownership, they could be red-flagged for spam, or could be an indication that you have had a total revamp of update your website purpose.

Any time you embark on modification of your webpages, bear in mind that you are sending a signal to search engines – know for yourself as to which signal you are sending across.

When you take up on your website optimization, avoid optimizing any page that is already ranking high for one of your existing keywords. It is rather more sensible to optimize a different page using the new keyword.

It pays off well to optimize more pages of your site. Use different but relevant keywords to optimize your webpages. This way, you will be sending a message to search engines that your website is bothered on an identifiable theme or topic.

If you are looking forward to have keyword optimization of your website content or social media sites, you will find these SEO techniques quite helpful in enhancing your search engine page ranking as well as the website traffic generation levels.

Excellent page ranking on search engines, alongside related keywords is the secret to achieving an increased traffic to your website. As your website traffic soars, opportunities such as sales leads, website enquiries, online sales as well as other income earning opportunities are enhanced.

The fierce competition among businesses to get to the top of the search engines’ result pages has called for more aggressive and targeted approach to SEO in every facet of an organization’s marketing plans. All content created for the website, including social media sites need to be keyword-rich. Integrating multiple search engine optimization techniques is an excellent way to enhance the page ranking of a website and achieve quality website traffic.

Using Keyword Optimization to Get More Website Traffic

Organic search engines such as Google, Yahoo and Bing embark on websites indexing and ranking based on the relevant keywords associated with relevant content. Once you use specific keywords to optimize your website content, search engines get the signal that your website is closely associated with designated keywords – this improves your traffic as well as page ranking.

Tips to Optimizing Keyword for Website Traffic Enhancement

• The primary keywords should be featured in the website title (very important)
• Keywords should also be in your website description
• Primary and secondary keywords should be optimized on the home page
• Meta tags should contain keywords
• Relevant keywords (primary and secondary) should be featured on the content pages.

SEO Marketing Techniques for Enhancing Search Engine Rankings

In addition to website content keyword optimization, there are other techniques that can improve your site ranking. Your site ranking in Google alone is influenced by more than 200 factors.

Here are SEO techniques to enhance search engine website ranking;

• Guide to search engine optimization
• YouTube video marketing concepts for achieving Traffic as well as PR Buzz
• Inbound links generated from other related highly ranked sites
• SEO Tips for Beginners – By Google
• Using keywords to link pages within your website
• Outbound links to high ranking related websites
• Writing fresh content regularly and updating old ones on each of your site’s pages.
• Interactive website features such as video
• Attracting visitors to linger on your page by writing highly informative and compelling content

Marketing Techniques to Avoid

These marketing techniques are likely to impact your search engine ranking negatively, so avoid them. Here are the DON’Ts:

• Don’t use flash pages that search engines cannot crawl
• Don’t represent texts in graphical formats that are not readable by search engines
• Don’t buy links from websites that are not related to your own website
• Don’t stuff your content with keywords
• Avoid keyword dilution (using multiple irrelevant keywords)

In case of social media sites, incorporate social media links and sharing icons to your website. Search engines are now placing priority on social media activities and your website relevancy in this light.

Just two weeks ago, while surfing a number of online shopping websites exploring new fashions and with no real intention of buying anything, I came across an irresistible offer to purchase 3 casual tops within the next 48 hours for just €60. Although I had no plan of buying these casual clothes, the offer was too good for me to pass, so I floundered.

You don’t need any second thought to rightly guess what made me buy the clothes – the tactfully and sneaky structured call-to-action played the trick. Any SEO expert will tell you this; one of the most essential features on your website is the call to action regardless of the industry you belong.

Explore these top tips for creating result-oriented calls to action on your company website:

1. Select your words with care
   Don’t make your visitors guess for a moment what you require them to do or they will give up and navigate away from your website. Your call-to-action should be very clear and straight forward. The cloth website was right on target with what it wanted the visitor to do – buy the 3 casual clothes for $60 within 48 hours.
2. Your call-to-action should be relevant
   Since I was on a cloth website, it would have been irrelevant if the call to action presented me with sales offer on shoes. Your call to action should be very relevant to your offering.
3. Your call-to-action should be as visible as possible
   Device a technique by which the call-to-action is fully visible to your visitors. For instance, the clothing website had used some design elements to make their offer of 3 clothes for $60, very much visible on every part of the page, even as you scroll.
4. You should know the calls to action that are most important to you
   It is confusing to place multiple calls to action on a single page; place only the call-to-action that is more important to you at a time. However, you can place essential navigation buttons such as the ‘contact us’ button on every page.
5. Your calls to action should be irresistible
   For instance, I could not just pass such juicy offer of having 3 cute casual wears for just $60 in 48 hours! Of course, any other person would have been induced to grab such an offer.
6. Deadlines may also play a great role
   I would have probably passed the 3 clothes for $60 offer if not for the accompanied deadline. Any person would have done the same.

Remember that I had no initial plan of buying clothes, but a well crafted call to action compelled me to do so. Your conversion rate and leads transform to more sales with a result-oriented call to action.

Perhaps you’ve been searching for the most effective link building technique to help you get better ranking for your website and to generate significant traffic. If so, this is the right place to get help for your link building needs. Effective blog commenting service offered here is a great way to achieve quality link building. Blog commenting is a proven link building strategy that guarantees links to your site.

Features of Our Blog Commenting Service

Features of our blog commenting service includes ‘comments posting’ on various blogs. Unlike most blog commenting service providers, we don’t wait for blog moderator’s approval of the blog comments for the blogs to become publicly visible via search engines, but we guarantee you that we have an official way of achieving faster blog comment approval. We will make a detailed report of the commenting service to you with the landing pages so that you can confirm where your links were submitted. You always have access to check live links as well as the linking pages.

We embark on a complete manual blog commenting service; we do not employ any software for this service. Our experts place all the links in the blog comments manually; the comments are written by experts, so you have only high quality and relevant blog comments. The maximum length for each blog post comment is 25 words, each post is placed manually with relevant anchor link text in blog pages that feature DoFollow attribute.

To avoid disapproval of the blog comments, direct marketing messages are not included in the blogs. We do what is best, making only relevant posts to the post featured in the selected blogs. Our blog comments are concise, natural and interactive-toned; we ensure that your websites’ links are included in the comment.

Top Benefits of Our Blog Commenting Service

The blog commenting service that we offer comes with two significant benefits. The first benefit is that you will derive the most highly rated links for your site. This is because the links generated from related blogs feature a large number of relevant content that would ultimately add value to your site.

The second top benefit of our blog commenting service is that you have great opportunities of generating substantial measure of traffic to your site, routed via the URLs in the blog comments.

In addition, our blog commenting service comes with good and highly flexible package. Also, the links you will get are one-way and permanent. We welcome dating, casino as well as gambling sites – pornographic sites are not welcomed! We do not spam blogs, we are different from many blog post commenting service that you know.

We use only blog sites that are renowned and well established; we cannot use new blog sites that are not yet indexed by Google.

Frequently Asked Questions

1. Are your blogs usually approved as they are submitted?
   We guarantee you 100% blog comments approval. Of course, you will get a detailed report after the service, which includes the landing pages so that you can verify things yourself.
2. Are the links going to be permanent?
   Sure, we offer only one-way and permanent links of which you would not have to pay additional fee to keep alive. The links’ value will also increase with time, alongside with the traffic you get.
3. Who are the comments creators?
   We work with a team of blog post comments experts; they will create relevant and quality blog posts comments for you.

]]> http://www.aceinternetmarketing.net/link-building/get-massive-response-from-blog-commenting-services/feed/ 0 http://www.aceinternetmarketing.net/search-engine-marketing/top-7-techniques-for-increasing-email-marketing-conversion-in-2011/ http://www.aceinternetmarketing.net/search-engine-marketing/top-7-techniques-for-increasing-email-marketing-conversion-in-2011/#comments Fri, 14 Jan 2011 07:48:34 +0000 admin http://www.aceinternetmarketing.net/?p=1029

As usual, the month of December has been a hot and happening stretch of time for business strategists who have busy brain storming sessions on how to take advantage of the massive traffic for ecommerce sales and for the increased holiday demand. There are special promos offerings, coupon codes, contests and several other tactics of drawing customers with free shipping offers etc. In the midst of these, you can easily loose focus of the long-term business goals.

Pause a moment and let us examine top tips that would help you achieve increased email marketing conversions as we enter 2011.

1. Proper Tracking
   You need all the facts in place before your email marketing optimization can take place. Without proper tracking, you don’t have a means of ascertaining whether the changes you made impacted the results. Conversions are the most essential metric you can track
2. Redesign Your Email Layout
   Perhaps you’ve been using the same email layout for the past 12 months, 6 months or even 2 months. It is important that you experiment with new email layout designs, testing them with a segment of your database. You may be wasting money using a poor email marketing template.
3. Extensive Testing
   The test should start out simple, carrying out basic split tests on your subject line. Then, venture into the layout and design of your message with the testing. As soon as you decipher these variables, go ahead and test other areas which may not be aspects of the real email – however, they affect the outcome substantially. You can achieve untold results by testing the message segmentation, email sending time as well as landing page variables.
4. Segmentation Increase
   A lot of people are yet to start implementing segmentation; if you are among them, ensure that implementing segmentation becomes a priority to you as we approach 2011. Email marketing has grown to become a cooler and increased personalized communication medium, especially with the advent of social media as well as tracking – the engine that moves this personalization is segmentation!
5. Captivating Content
   It is appalling that most email senders do not have the skills and quite surprisingly, most of them do not take a serious note of fresh and captivating content. Ensure that this year you experiment with relevant, conversational and captivating content in place of the graphic-heavy email layout.
6. Get Fresh Subscribers
   One of the email marketing changes you should embark on in 2011 is list growing. Ensure that all hands are on deck for this task in your company (whether large or small). Your team members should take advantage of every opportunity – on the phone, at the register, in person etc and work towards growing your database.
7. Consider Outsourcing  Your Email Marketing
   If you notice that the other techniques (1-6) are not producing results (probably because you are not implementing them rightly), then consider outsourcing your email marketing to any email marketing company with an established

Creating quality and relevant content has become an indispensable part of the Search Engine Optimization (SEO) service. We recently launched our SEO content writing service as a complimentary service to our numerous SEO services. The entire key search engines have become content-centric. Thus, creative and unique content has become a crucial aspect of webmasters check list. Successful online presence is now largely tied to creative content – whether basic press release or regular article writing.

Our content writing service is created to provide customized writing services that suit both individual and corporate writing needs. We will write unique SEO content for your website; our team of expert writers are well-trained to provide content in perfect English and will be using your specific keywords to optimize the content. We provide only well-researched content, which are unique and thoroughly proofread to meet search engines’ standards. The content we provide is relevant to your theme, offerings (products and/or services), and are well-optimized to boost your online presence.

Our Press Release Writing Service

Press release writing for search engine optimization purposes has become very popular. There are predefined formats for creating press releases all over the world; we observe all the rules and employ newsworthy formats in writing press releases for you. In addition, we employ the best SEO strategies in press release to boost their search-ability. We also undertake press release submission services to the right places on the web.

Writing Content for SEO Purpose

A good number of content-focused sites online are massively looking for SEO-friendly articles. SEO articles provide an avenue for faster indexing of website content by Google and other major search engines, it increases search engines ranking significantly.

Our team of expert writers cover various niches and different types of articles to meet the needs of each client. We cover e-book writings, press releases, technical writings, product reviews, product descriptions; and our niches include beauty, travel, cosmetic surgeries, finance, technology and so many others. We guarantee you full customer support 24/7.

We Offer Proofreading Service

Sometimes, budget constraint or other issues can prevent the development of websites from the scratch; we are mindful of these unforeseen issues and we make provisions for them by offering proofreading service. Our proofreading service includes content correction and optimization, and application of SEO techniques to already written articles. We keep the original message and tone of the pre-written articles; we only proofread the content to bring it to an acceptable standard grammatically, and from the SEO point of view.

Perhaps, the most excellent way to get listed on a search engine’s index is to generate a link to your website from another website. On the other hand, this may be a difficult task since a good number of new website owners do not really know where to generate a backlink from. Here, you will learn the top common techniques to achieve listing of your website in the search engines.

The top techniques for achieving the listing of your website in search engines are:

Direct Search Engine Submissions

There used to be a misconception about getting listed in the search engines; the misconception is that search engines require submission of your website to each of them before you can be listed.
This technique is perhaps the worst and slowest way to achieve listing.

Following are the links where you can submit your website for search engine listings directly with each of these search engine submission forms:

• The URL to submit your website to Google directly is submit to Google, using their ‘add URL’ form
• The URL to submit your website to Yahoo! directly is submit to Yahoo; however, Binge is now powering Yahoo, this form may probably not work.
• The URL to submit your website to Binge directly is submit to Binge

XML Site Map Submission

This method is perhaps the most challenging for new web users and would need to go through website verification in order to achieve sitemap submission to Google and Yahoo!.

• The URL to access Google Webmasters tools is http://www.google.com/webmasters/ – here, you will need to sign up, embark on website verification prior to submitting an XML sitemap.

• The URL that describes the procedures for submitting your website to Binge is http://www.bing.com/toolbox/posts/archive/2009/10/09/submit-a-sitemap-to-bing.aspx. Note that you don’t need to sign up to Bing webmaster tools.

• The URL to submit your XML sitemap to Yahoo directly or submit your RSS feed is https://siteexplorer.search.yahoo.com/submit.

Obtaining Backlinks

Backlink is one of the best ways to achieve listing and rank high in the search engines. The previous two techniques will help your website to be indexed in the search engines, but would certainly not help you to achieve ranking without backlinks. You can achieve backlinks using a wide range of techniques. However, someone who is fairly new to the web (new website) needs a strategic approach to achieve good results.

The following are some fast and simple FREE techniques to generate backlinks to your website in order to enable Google and Binge web crawlers find your website and include it in their index – ensure that the links are the Dofollow backlinks.

• Embark on business directory submission; HotFrog.com is a free and easiest business directory.
• Link from your business or personal blog to it.
• Link from your business profile or social networking account to it.
• Request your colleagues or friends to link into it.

Google Instant is an innovation introduced by Google; it’s all about “search before you type”. This innovation is simply the Google Suggestions box extension; it works with the recent top suggestion and subsequently offers instant search results for such a term.

Following the announcement of Google Instant, a lot of pandemonium arose in the blogosphere, to the extent that some rashly declared that SEO would no longer be recognized.

What is the meaning of instant search in context to the long tail keyword? Is optimization now geared towards letters instead of words? What about the frightening Google Analytics post warning that some keywords are likely to experience substantially, fewer or more impressions henceforth?

Is there need to panic now?

Here are very interesting opinions from industry experts’ about Google Instant.

• Such tense moments have been witnessed before. A good number of those who are raising alarm now concerning Google Instant are also those who panicked when Google introduced Local/Universal search and Caffeine. These people saw SEO as a game to gain mastery over, rather than accepting it as an established technique that has come to stay. If you are the type who is always searching for opportunity to trick the search engines, then you would not benefit from SEO. Great content still remains the major source of traffic rather than cheap tricks.
• Google Instant is not particularly a new method for searching information on Google. The whole essence of this new entrant is to enable web visitors find their search object much quicker. It does not matter if ‘Instant’ is turned on or off, Google search results would not change. So, if we painstakingly create unique and valuable content, Google Instant will quicken the finding of such content.
• It seems top rankings attract more exposure. Well, time will tell; however, the major change ‘Instant’ seems to exert on search tactics is that more exposure is given to top results. With the aid of the Google Suggestions box, the web visitor can see the top 2 or 3 results without having to scroll.
• Resiliency of the long-tail keywords; in the past, Google has made it known that approximately 20% of its daily queries are entirely unique. Any person who is implying that Google Instant means immediate termination of long-tail keywords should rather take a look at the least impact which Suggestions box exerted on these types of searches. People will always type out what they want with the number of words it may require.

Presently, ‘Instant’ has become the default search technique on Google for browsers including Chrome, Safari, Firefox and Internet Explorer 8. In the next few months and weeks, Google is working towards making sure that it’s new search style would be made available to all platforms as well as geographies. ‘Instant’ has come to stay; therefore, rather than looking for a new brand technique to play trick on the search engine, it is time to go back to a search engine optimization (SEO) campaign established on fresh and compelling content.

]]> http://www.aceinternetmarketing.net/google/google-introduces-google-instant-%e2%80%93-no-concerns-for-panicking/feed/ 0 http://www.aceinternetmarketing.net/search-engine-marketing/launching-a-new-site-%e2%80%93-your-seo-guide/ http://www.aceinternetmarketing.net/search-engine-marketing/launching-a-new-site-%e2%80%93-your-seo-guide/#comments Sat, 16 Oct 2010 08:43:39 +0000 admin http://www.aceinternetmarketing.net/?p=823

Taking into account all the efforts, time and fund poured into achieving top Search Engine rankings and establishing a stream of regular organic traffic, it is high time to get cautious when building and launching a new website intended to replace an older one.

It takes a long time, even years sometimes to achieve top rankings; but if you are not careful, you can lose the ranking in just a couple of hours … and all the effort that took you several months or some years to achieve goes in vain! Here are certain guidelines that will help you keep up with the value of your website’s SEO, and at the same time reduce any likely undesirable effect on your website rankings.

Sustaining URLs and Linking Format

If you have owned a site on the web for some time, then it is wise that you establish some value for it via inbound and internal links. Prior to building a new website, it is very crucial to note that altering the URL of any previous website pages will reduce the quality or value attributed to those pages. Therefore, try and keep up with the URLs and linking structure of the previous website in this new one. For instance, if Google indexed a huge number of your website’s pages, or if your current websites internal pages are ranking already, ensure that you maintain the same URL structure in order to prevent redirecting previous links. Again, if the existing website employs a link structure that is search engine-friendly, the most excellent thing to do is to carry across that same structure to your new website for SEO purposes.

Google Analytics

Most times, a good number of website developers tend to overlook the practice of bringing over Google Analytics code to the newly built website prior to launching. Website developers should be careful to adopt this practice in order to make sure that no analytics data is lost when the new website is finally launched, giving you the opportunity to view the performance of the new website immediately. Also, you can create a footnote within Google Analytics for your new site’s date of launching. This makes it quite easier when comparing the performance of your website prior and after its launching.

Old URLs Redirect

Certainly, it will be perfect for the SEO of your website if the same URLs are kept; however, you may not be able to do this in certain cases. An instance is when certain pages on the previous website are no longer there at the launching of the new site. In such instances, although the link of an old URL is no longer obtainable in the new website, you can still keep up a substantial part of the SEO value; this is achieved by setting a 301 redirect from the previous link to a corresponding link on your newly built website.

Conversion Tracking

There are likely to be new actions with a new website, or modifications to the previous ones. Example is a new enquiry form to market your products.

The old adage ‘prevention is the best medicine’ holds true always, and launching a new website is no exception to this. It is better to prevent unfavourable things from happening when launching a new website.

Gaining optimum SEO rankings for a valuable keyword phrase requires the adoption of a link building technique that attracts other similar sites to place links of your site on theirs.
This is done using the keywords you desire to achieve a rank with. On-site SEO does not play a substantial role in the success of your overall SEO ranking; however, a well optimized website would need a lesser volume of reasonable links for attaining the higher rank.

The following are top website optimization tips for higher Google SEO rankings:

• Your Title Tags Should be Optimized

  The words that are displayed on the first line for a Google search result, is known as the title tag – this is your head line. Google includes title tags in the elements it uses to ascertain the theme or subject of a particular web page. Therefore, make sure that the keywords you desire to get a rank on, are placed within the title tags. Don’t forget that web visitors often read through this tag in order to decide whether or not to follow the link to your site. Make sure that your title tags are limited to 60 characters.

• Ensure that Your Internal Links are Optimized

  The first thing that comes to the mind of many when considering link building is on how to get other sites link to theirs – this is very essential of course. However, more often, a lot of people do not remember that they can use their own websites to establish links to their site pages which they desire to obtain a rank for. If you want to boost your SEO rankings, simply build a link from your own website pages to other relevant pages. And bear in mind that a larger website plays a positive role in better SEO rankings via internal linking – Wikipedia is a typical example.

• Every Web Page of Yours Should Have Unique Content

  When it comes to SEO ranking, duplicating content from another site or web page is a big issue. If you employ other SEO strategies correctly but fail in content uniqueness, the entire effort is in vain, particularly for ecommerce sites. A unique 300 – 500 word-count article on every page of your website will be a good basis on which Google and other search engines can differentiate your website from others.

• Each Profitable Keyword Should Have a Webpage

  If you want to achieve effective ranking of a web page for your keyword that is profitable, ensure that you remember to include that keyword in the web page’s title tags. Profitable keywords are those with monthly searches exceeding 1,000. Since there is a limit to the number of keywords you can incorporate into a page’s title tag, it is more realistic to integrate 3 – 5 keyword phrases for each page. Achieving ranking for more keyword phrases would necessitate creation of extra web pages on your website that targets the keywords, and don’t forget to integrate the keyword in title tags.

Until the recent past, you could count on one hand the number of companies that really cared to adapt their websites for foreign markets. Even the people who opted to do so were not serious enough with their efforts; they only embarked on a translation of their English copy to the local language and commenced business transactions.

They were not substantially motivated to structure better-sophisticated and customized offerings. Since the companies doing it were just a handful, no Google rankings and e-business competition existed. However, the story has changed.

While in the past, website localization was only affordable (in terms of time and strategic resources) to the big players, now, even the smallest retail businesses are taking advantage of the internet’s global influence to expand their business – and thence to generate streams of revenue from all around the world.

Here are the major steps to achieving multilingual SEO success.

1. Better MSEO is achieved via better translation choices
   In the simplest term, to achieve success, there is the need for businesses to employ information generated in the course of language SEO campaigns, and integrate such information to function in global markets. With increase in competition, and growth in international revenue, companies should cross to the next stage with the optimization and localization of websites. It does not matter if a company already has its website offered in multiple languages, or is just at the first step of doing so. The most important thing about investing in MSEO, is to have an insight into the greater scope of online visibility in a shorter span of time, and on being aware of the return-on-investment in the long term.
2. Proper choice of keyword
   Whether it is the proper choice of keyword or copy optimization, the most important thing is that words featured on your business website represent virtual shop sign for visitors and prospective customers. Therefore, you must select phrases and words that best portray your business, your offerings and on why a customer should choose you – this is very necessary as a player in foreign markets. The first thing is to validate keyword choices prior to going live in different languages.
3. Apt words for the proper markets at the right time
   Relying on machine translation is hazardous when it comes to getting the right words for the right markets. Skilful translation of original words cannot be achieved with machines. It is sometimes better not to have any translation at all. There are lots of subtleties in translation of words which, machines ought not recognize. For instance, a machine may give you a seemingly exciting keyword like ‘refreshing’ as a better keyword replacement for drink in the English language. However, refreshing may mean something unpleasant when translated in a different language. This can severely mar a campaign effort.
4. Allow your visitors to make their choice of language since they know what suits them best
   It is also not good to embark on automatic redirect to certain language sites. In most cases, it is better to use a dropdown language menu. Someone who lives in France may prefer English language to French; so, automatically redirecting such people to French translation could frustrate them and eventually discourage them from exploring your information.
5. It is SEO now and SEO always
   Multilingual website development should not be done in an unprepared manner. Also, before you ever think of going live in different languages, your website must be fully optimized for SEO. Don’t even be tempted to go live and return later to work on the SEO aspect of the site, it does not work that way!
6. Also, consider translating a picture that is valuable
   Companies tend to ignore information-conveying images when considering techniques for localizing websites.

Indeed, it pays off well to globalize and localize e-business. However, the rewards do not come without proper efforts on well planned website development and design strategies.

You can push your business to the top rankings on the most popular search engines much quicker by using the an array of useful web tools. These useful tools will translate your wish for enhanced visibility and website optimization into an absolute reality.

This is the technical aspect of online marketing, and since search engines are text-based, you must essentially track your website to ascertain the degree of your website’s search engine friendliness. It is at this juncture that SEO tools play a great role.

Optimization Enhancement

You can find a wide range of web and internet tools at your disposal to track and augment your website for better search engine ranking. Traffic can be increased to your site and your business prospects can increase with a good search engine ranking.
The major reason for promoting your business on the web is to become popular and more visible.

The helpful web tools for optimizing your website include:

• Link tools
  Search engine optimization (SEO) enhancement depends on Links to a large extent. It is a website optimization strategy. With the link tools, your website’s incoming and outgoing links are evaluated to ascertain the ones that are useful. In order to get to the links that a given keyphrase leads to, there are certain link gears that can assist you; and some can help you examine multiple incoming links or backlinks so that the pages that link to your site can be tracked. The bedrock of SEO is back-links. You may also use the software to verify your reciprocal links and ascertain whether or not they link to your site.

• Search engine tools
  Websites are indexed into categories by major search engines. Using the search engine tool, it is possible to determine a single website’s number of pages stored in a main search engine. The spiders or robots feature of search engines crawl web pages to find their content; subsequently, these websites are indexed, processed and their relevance determined by the search engine spiders. This is a helpful tool for viewing the listings of your site on major search engines. You will also review statistics that aid optimization and learn the way your site is viewed and assessed by spider bots.

• Keyword tools
  You cannot dispute the fact that search engines are text driven, and that they are not humans. Therefore, keywords play an essential role and can drive enormous traffic to your website when used appropriately. There are web tools that can help you determine keyword density, so that you can appropriately optimize your website’s text. You can also employ these tools when analyzing keywords and can obtain valuable text suggestions as well. It is also possible to check position of several keywords in a search engine on a given website, so that you may generate ideas on how to enhance your keywords.

• Authority link tools
  With these web tools, you can link to multiple authority sites or URLs of the same niche or category and acquire inbound links from them. This tool is especially effective for enhancing visibility on educational sites.

• Other tools
  There are several other miscellaneous tools like the various web tools you can use to verify your website rank and page rank in addition to having a page heat check. All of them result in improved visibility and better SEO ranking. Other activities that you can embark on with these miscellaneous tools are web page loading speed check, HTML codes validity check and text encrypting.

Web tools are essential new add-ons that assist you in realizing your website optimization objective; they are also valuable internet marketing tools via research as well as analysis.

There is no controversy about it; keywords are the basis of any search engine optimization campaign. They will either make or mar it.

If you choose keywords that are highly competitive, getting result will take an extended period of time, and that too, with much struggle. And if you opt for very generic phrases, just be sure of poor conversions. This is just what it is all about. Now, it is clear to you that extensive keyword research and choice of good keywords are very essential.

How can you carry out thorough keyword research?

Check the tips given below.

• Begin with a thought-provoking session that will lead you into identifying and listing all the likely keywords and terms that web visitors are likely to enter to search for your offering.
• Also in this brainstorming segment, it is important that you bring yourself to think just as what the potential customer would do.
• Carry out further research to keep on building the keyword list.
• It is also sensible to have idea of the keywords or terms that your competitors are using; so you need to research on your competitors.
• Thoroughly examine your web stats and logs; this can offer you a valuable source of keyphrases and terms that visitors are already entering to look for you on the search tools of the search engines. Get those keywords and improve your rankings on them so that your chances for better traffic can be increased.
• Another place to look within your website is the search tool/feature (if you have one). The logs on this feature will reveal to you what visitors are looking for when they come to your site. This will also give you an idea of what words and phrases to include in your keyword list.
• Next, carry out an analysis on the keyword list you’ve built to find out the degree of traffic they can generate, and their rate of competition as well.
• Now, it’s time to segment your keyword list. Bring out the longer-phrases keywords (low hanging fruit) that are less traffic prone.
  These keywords can serve as your starting point since they can rank easily, and reasonably swifter.

Then, bring forth the words or terms that are relatively competitive, more traffic-prone and will rank for a fairly longer time – this will be your second segment list. The segmentation process is worth it; while you await the relatively more competitive keywords to start yielding result, the low hanging fruit list must have started generating traffic for you already.

Remember, too generic and less-targeted keywords will take considerably prolonged period of time to rank; also, conversion of traffic is most likely not to happen. Using very specific key phrases would not generate you substantial traffic as well. So what do you do?

Employ a three-level technique;

• Broad Based:
  It consists of single keywords and relatively short phrases, lots of traffic, generic to the industry, and relatively low conversions.
• Focused Keywords:
  Here you will find phrases that are fairly shorter. The phrases are centred on your offering. Higher traffic numbers is also a feature of the ‘focused’ level.
• The Long Tail Keywords – Laser Focused:
  This consists of more targeted and longer key phrases, higher conversion rates, and smaller traffic numbers.

If you are into internet marketing and have an online business, then you are well aware that unless you have
good traffic to your site, it will be a futile effort.The more number of people visit your site,
the more business you can achieve.

There are few methods which can bring relevant visitors to your website.
To improve the search engine rankings of your site, you need to concentrate on three principles-
1-Relevancy, 2-Popularity  3-Originality.

Relevancy or appropriateness:
Relevancy is one of the key elements for the site to be search engine friendly.

• The content and links to the site should be relevant to the service you are providing or the object you are trying to sell. For example, if your site is about furniture, then make sure you have contents that directly talk about furniture and related terms like their up-keep or repair. No need to talk about the construction of a drawing or living room. Most of the search engines scrutinize the sites for their relevance before ranking them.
• The use of appropriate keywords also plays an important role to bring traffic. Make the keyword unique and relevant to your topic. Also use the keyword effectively.
• The inbound and outbound links to your site are also important for the page ranking therefore they should also be relevant.

Reputation or popularity:
The site should not only have the relevant content but it should also be popular. The reputation or popularity of a site depends upon its links.

• The numbers of links that are pointing to your site i.e. the inbound links are the best way to gauge the popularity of a site.
• The links should be from reputed and relevant sites.
• The more popular the link site is, the more traffic will land on your site.
• Never buy links or get links from link mills. Get genuine links from the sites that exchange links. This will increase the popularity of your site.

Originality or uniqueness:
The uniqueness and originality of the site are important principles to increase its traffic.

• Spinning is a key element to keep your content unique and original. Change the keywords and title to get it noticed in the search engine as a new article.
• Make many versions of the content based on your keyword and host it on different servers. Put back links to the original article. This will improve the ranking of your page.

These few simple steps will increase your traffic manifold and you can see your business growing.

Google has in a recent statement, made it public that they have commenced using website upload speed as part of the 200 signals that determines the placement of a website in Google’s search result page.

Since the speed of a page upload shows the response time of a website in replying to a web request, Google has decided to consider site speed in their search rankings. In order to ascertain the speed of a website in comparison with other websites, they will employ a wide range of sources.

Effect of the decision on your website ranking
Math Cutts from Google affirms that the new development will affect only certain websites and that less than 1% of search queries will be altered as a result of including website speed in their ranking factor. This implies that only fewer search results will be affected. This is because, the average search request returns about 10 search results on each page.

Although 1% seems insignificant, it may pose an issue if your website is among the webpages that will drop in their ranking.
Presently, this is only applicable to web visitors who are searching on Google in English.

Techniques for Keeping your Web Pages Listed on top Google Search Results

Take a tour of these simple techniques and enhance the speed of your web pages.

• Go for a fast and dependable web host that has excellent connection to the internet. You can encounter problems by settling for a “cheap” web host.
• Merge external JavaScript code files into a single file. When the server has fewer files to request, your web pages will load faster.
• In order to make the JavaScript smaller, you need to compress your JavaScript code.
• Merge external CSS files to a single file, and then compress the CSS files.
• Enable gZip compression; but this is only if it is supported by your web server. This is what a web host can help you achieve.
• The images in your website should be as fewer as possible, and ensure that the images are compressed. A good number of graphic tools will give you the option to select a compression rate when an image is being saved for the web.
• At the end of your web pages, include tracking codes as well as JavaScript snippets.

Those who search the web are usually desirous of immediate result, and as such are not willing to wait even a moment longer. When your web pages load faster, there is an increased chance of visitors getting to see your website contents.

Web page speed is not the top ranking signal used by Google. This is confirmed by a statement made towards the end of Google’s page speed announcement; “Although site speed is a latest signal factor, the relevance of the page is weightier than its speed when accomplishing ranking”.

However, it is essential that you optimize the speed of your web pages; you also need to have other features of your web pages optimized in order to be listed on Google’s first result page.

Webmasters would do their best to get listed on Google’s first result page. However, a vast majority of them do not embark on the right techniques necessary for achieving this end.

A single strategy will definitely not get you listed among the first 10 rankings on Google’s result page. You need to work on all possible elements of your website in order to increase the chances of being listed.

Explore the top 5 factors listed below that influence your website’s ranking on Google’s search results:

1. Accessibility of the Website
It is senseless to embark on optimization of your web pages when your web pages are not accessible by search engines.

• The accessibility of the search engines to your website should be made possible by your robots.
  Txt file. If this file has errors in it, then a lot of search engines will not access your site, or even list it.
• Also, the underlying HTML codes of your web pages must be free of errors, the correct response code should be returned by your web server.
  Your web page contents should be such that the search engine spiders can read them.

Prior to your web pages optimization, verify if the contents of your web pages are readable to the search engines. This can be achieved with a spider simulator.

2. Site Architecture
Google is only interested in displaying relevant sites in the search result page. Ensuring that there is relationship between the pages of your website is a good way to be ranked among the top 10 positions in Google search results. Therefore, don’t structure your website in a way that makes it look more like a collection of random web pages.

The arrangement of your web pages should indicate to Google that your site is related to a central topic. It is necessary that the pages of your website be linked. A web visitor should be able to access your site with few clicks.

The categorization of your website contents should be made easier for search engine by the way you structure your links and directory.

3. Keywords
Among the top secrets of earning a higher ranking on Google, is the right choice of keywords.
A wrong selection of keywords means total failure of your campaign.

• Different pages of your website should be optimized for different keyphrases.
  It is better to have more pages of your website optimized.
• Begin with highly targeted keyphrases that have different keywords -
  e.g. “get a cheap web designer in Chicago”
• When you have attained good ranking for your targeted keyphrases, move on to the ones that are more general -
  e.g. “web designers in Chicago”.

Generally, the conversion rate for targeted keywords is much higher when compared to general keywords.

Again, consider the nature of visitors that will be attracted with the keyphrase based on whether they want to make an actual purchase or just need some information.

4. Uniqueness of Website Content
If your website contents are a mere duplication of articles and links from other websites, then don’t even hope to earn high rankings.

Distinguish your site from the crowd by creating high quality and unique content; also ensure that the articles are centred on your general topic.
Your website should contain useful resources.

5. Other Websites that Link to Your Website
One of the top factors for ranking high in Google is the links from other websites. But ensure that such links are from relevant and quality websites.

Define Your Business Role Now
SEO as a practice has dramatically changed in the past decade and the change is continuous. However, there is no time deemed too late to start.
Now is the right time to start.

In the past few years, as regards organic searches, “real estate” has constantly proven difficult to come by. SERPs – Search Engine Result Pages have started including real-time search results from other entities like Twitter and blogs in addition to organic and paid listings. Recently, Google made announcement that it is working towards putting in archive, all tweets that have been distributed, enabling users to carry out search for topic-grouped tweets based on time frames. Twitter timeline search is the most recent in the chains of efforts executed towards making search engines more applicable to the tastes of an individual.

Furthermore, there is an incredible growth rate of pages being indexed; more than ten billion pages are being recognized right now. This makes top ranking on search results ever more difficult. As a result of the increased competition and constant changes in search engines’ algorithms, website optimization requires new techniques.

How important is the Search Engine ranking?
Search engine ranking is highly essential for online marketers. Users are more likely to click on a higher ranked page. Also, it is essential to have the search result pages along with social media presence such as Facebook, Twitter etc.

With the passage of time, web visitors have become more acquainted with search engines and are relying more on them for their daily activities execution. Google, Yahoo as well as Bing have proven to be reliable in returning valuable resources for search queries. People trust higher ranked businesses, leading to huge traffic for such businesses.

Indeed, search engine page ranking is very essential. Page rank refers to the quality score that is given to every webpage by Google, which could be between 0 – 10. The rank depicts the popularity of the webpage in question. Some time back, the quality and quantity of inbound links influenced this ranking. Now, Google has taken away the scoring from Google Webmaster tools, an indication that Google is shifting away from this metric.

Relevance of search ranks: Have Localization and Personalization changed it?
Two issues are paramount here. Viewing it from the point of individual user, localization as well as personalization of search results is excellent.
Personalized results will make users return to a given search engine since it offers a variety of important information, which the user might want to access later on.

Looking at it from the angle of businesses that want to rank for keywords in which personalized search results emerge, the scenario gets tougher with personalized and localized search results. Similar to the inclusion of real-time results, it has become increasingly hard for organic listings to keep up prime spots on the search engine result pages. Google and Yahoo have shown that localized and personalized results will be served up even for users not signed in to any personalize accounts like the Yahoo mail or Gmail account.

As a way of emphasis, search rankings have become very crucial. Business houses that don’t strive to rank high and remain at the top could just end up un-noticed by their prospective customers.

Impact of including Social Media in the Search Result
Even the highest trafficked search engine has started including real-time search results for some queries, above the organic searches; this is because of the increased use of social media in recent times. Therefore, for businesses that want to rank for queries in which real-time results are shown, the competition to rank on the number 1 page is even tougher.

The Most Essential Tip for Small Businesses to Increase Organic Traffic
Small business undertakings should acquire knowledge on the best website optimization strategies that will make them more search-engine-friendly.
But first of all, they should understand that they cannot do without SEO if they must survive the fierce competition to gain a higher rank.

10 Effective Strategies

A business website is capable of pulling huge traffic and is potentially capable of creating clientele from the attracted traffic; however, without appropriate Ezine subscription procedure, the odds of generating customers from internet traffic is low.

It is difficult for a website to attract customers without providing resources that would benefit a targeted audience. And even with the availability of sufficient information, those who visit a particular website do not usually buy the product or service being advertised.

People do not often patronize a product or service without being familiar with the provider of the offerings. To this effect, it is important that you give a reason for visitors to keep being interested in your business. The most effective way to achieve this is by giving a free Ezine-periodic publication, disseminated via e-mail and often in newsletter form, video, ebook and various helpful resources that may be needed by your target audience.

Top 10 Tips

• Tip 1:
  Having the right visitors is very important.

To convert online traffic to actual customers, you need the right visitors. These are visitors that need your product or service. Make sure you use the appropriate keywords and link your website to businesses that will suit the information being conveyed by your website.

You can keep track of the traffic you are generating by using Google Analytics (it’s free), this will help you carry out proper analysis of the outcome of your efforts. Know that traffic from referrals have more potential to metamorphose into actual customers.
Content creation, exchanging links with relevant businesses as well as guest blogging are powerful ways to refer traffic to your website.

• Tip 2:
  Let your visitors know what you expect from them.

Look for a way to tell your visitors what to do with the resources you made available for them or else they may not know. To this effect, your homepage information and direction should be kept simple – don’t create confusion with much information and choices. Tell your visitors to sign up free for your ezine and don’t forget to tell them if it is an ebook, newsletter etc.

• Tip 3:
  How easy is it for your web visitors to take action?

It is useless if your visitors cannot find the useful information you have for them. The best place to place your subscription section or box is the top left side of your homepage to enable easy visibility. It may also help to place the signup form on each page of your website to achieve increased visibility, regardless of what page generates traffic. Also, make your signup form of an easy and user-friendly nature – no too much of clicks.

• Tip 4:
  What will your visitors benefit from your offer?

Don’t forget to explain what the freebie for your Ezine is, and the value it will add to them. A good number of successful Ezines give some kind of enticement to sign up. Again, you need to clearly state how the resources you are offering could be accessed; is it downloadable or is to be emailed?

• Tip 5:
  Keep your visitors’ mind at ease.

Remember to state outright that the information they are providing will not be transmitted to a third party in any way. Your privacy policy should make this known and they should be able to unsubscribe if they wish.

• Tip 6:
  Let your subscribers know the next step to take.

• Tip 7:
  Tell your subscribers how to white list you.

This will prevent your mail from being sent to junk mail by email programs. Tell them to also white list your entire website.

• Tip 8:
  Ensure that your confirmation email is customized.

You can personalize your confirmation emails and employ same graphics and language used on your website. This will help remind the subscriber about who is sending them the information. Avoid using generic language.

• Tip 9:
  Ensure that you keep up to your promise without delay.

• Tip 10:
  Don’t forget to send a ‘thank you’ mail to your subscribers; make is clear, concise and information rich.

Website ranking will change after the advent of Google Caffeine. Although nothing detailed has been released about Google Caffeine, the insiders and webmasters are sure that it will bring a lot of change in the ranking of your webpage. Google Caffeine is going to change a lot of its parameters to rank the website. Though some of the old parameters are sure to stay, yet you need to do a bit extra to rank your website high on the search engines.
The changes that will be brought to Google’s next index – Google Caffeine
The expected changes that will affect the ranking of websites include:
• The speed of the website: The speed with which a website loads will play a vital role in determining its ranking on a search engine. The websites which take longer to load will be left behind by websites that open quickly. With high speed comes higher Google ranking.
• Bad links: If the website has too many broken links or links from spammers then it is bound to have a lower ranking. These two factors will be major yardsticks in the ranking process. A bad neighborhood or too many known spammer links can actually have negative impact on the search engine.
• Quality does matter: The Google Caffeine will rank a webpage according to its quality of content. The content should be highly optimized and the navigation of the website must be easy with good inbound links.
• Social bookmarking: Social bookmarks will also have a positive impact on the ranking of the websites. If the website has more social bookmarks, then it is assured to attain a higher rank on the search engines.
What you can do for a higher ranking of your website on Google Caffeine
Knowing that there might be changes in the ranking criteria for the websites when Google Caffeine is released, the following tips can undoubtedly put your website on top of the search engines.
• Spam free website: Make sure that your website doesn’t contain any spam and in case there is any spammer website that puts its link on your page, remove it at the earliest. Ensure that nothing on your website represents a spam like camouflaged text or image links etc.
• Website design: Design of your website becomes significant with the Google Caffeine. Make sure that the font color of the text matter stands out clearly from the background. The website should avoid having fully automated linking systems as it may be considered as spam and could lead the way to losing your ranking.
• Easy navigation: Your website should have easy parsing by the search engine spiders so as to make the navigation easy and clear. This will help the website in achieving a better ranking.
• Inbound links: Link building will continue to remain important even after the Google Caffeine is introduced. You must therefore focus on quality links that will improve the ranking of your website. Getting good links from social networking sites will increase the page rank of any website and hence you must focus on that.

Search terms that are most recently talked about on social networking sites are displayed by Google as real-time results on the search engine result pages. As a prelude to this newly introduced feature, Google has joined hands with Facebook, MySpace, FriendFeed, Jaiku, Identi.ca and Twitter.
In simple terms, Googles real time results display the latest and most sought after links of network communities, for a particular keyword search. It is placed at the bottom of the search page.
Simple procedures that get your site references into Google’s real-time results
Although Google has not yet disclosed the criteria for choosing your tweet on real-time results, the below given factors do influence this process.
1. Do not post contents that look like spam because Google scrutinizes the quality of contents posted on your blog post, tweet, etc.
2. If a twitter assumes high authority and attains huge fan following, Google appears to create profiles of real-time results for such users that are re-tweeted.
3. Quite interestingly, it has been found that Google identifies spammers by the quality of their messages as well as the followers.
Data so collected will be used by Google to evaluate an “Update Rank” for each user.
Invest quality time in Google’s real-time results
The real-time results that Google displays has a few problems. It does not appear for all search terms and quickly replaces one result with another. This characteristic feature doesn’t allow for lasting real-time results on Google. It is hence a better and wiser option to invest time and money on getting to the top of regular Google search results. The higher you rank on Google’s regular search results, the more will be your website’s targeted visitors. This helps increase your revenue.
Honest is the best policy
The real-time results does enhance Google’s portfolio, but it seems to be problematic in the long run. It is quite unlikely that high authority posters will sell links in their tweets. A stark reality is that, the veracity of a posted message cannot be ascertained by Google on time. The recent report of the death of actress Natalie Portman on Google real-time results is a glaring example of the damaging effects of displaying wrong information. When it comes to business, the damage could be multi-fold.
Make honest effort to be found in a natural way to your social media posts. Cheating the system could get you blacklisted. Add keywords that converge targeted visitors to your site. Offer interesting and fresh content on your website every week so that people talk and tweet about it. This will ensure that you get to the Top 10 results of Google’s search pages.

Most of you must have had bad experiences with Google AdWords. Your website advertisements might have brought in fewer returns and you must have doled out lots of money on AdWords. Fairly speaking, if properly used, Google Adwords transforms into a money minting tool.

Effectively using Google AdWords with the right settings for the right campaigns will undoubtedly ensure that your costs are reduced and sales are increased.

Relevance of the Long Tail Keywords

Long tail keywords consist of 4 or more words and are of a very specific nature. Studies have proved that the conversion rate of long tail keywords is higher than that of single word keywords.

Based on the recently conducted Hitwise study, it has been found that more than 18% of the searches contain five or more keywords.

Google has also confirmed that 20% of the queries received everyday on Google are either unique ones or are probably seen once in 90 days.

With improper Long Tail Keywords, you could end up spending more

Including all possible keywords in a campaign is not an easy task. A helpful and great option as recommended by Google would be to use a broad match for all of your keywords. A broad match keyword exploits unexpected, but relevant queries. Your advertisement thus appears not only with phrases containing your keywords and exact spelling, but also with keyword expansions that include synonyms, singular/plural forms and relevant variants of your keywords.

However, proper usage of a broad match is easier said than done. This is because of the countless unrelated searches that results due to the use of a broad match. You could end up paying more and getting meager returns. For example, if you have a product named “Cobra”, the word cobra would be used for searches related to the reptile variants of cobra, the vintage car or the body spray with similar name.

Enhance your conversion rate with Negative keywords

Negative keywords are included in Google AdWords campaigns to bypass searches containing these words. Your AdWords advertisement is not displayed if the negative keyword is present in a long tail keyword.

If for example, you include “-free” as a negative keyword in the Google AdWords campaigns, your advertisement is not displayed to those who are searching for free offers. This provides direction to your advertisements.

Negative keywords are also used to target advertisements at specific groups. An insurance broker could include “book” and “books” as negative keywords in his Google AdWords campaigns so as to avoid people who are searching for insurance based books.

It is hence quite essentially required that a well thought out broad match warrants the use of negative keywords, so as to could help attract potential customers. Negative keywords also wards off unwanted traffic and hence reduces the payments you would have h

Link building is one of the best ways of self promotion on the web. Both the inbound and outbound links play an important role in a website’s ranking process and in the resultant traffic generation. Having good indirect links on your website will improve your business and sale. The sister or related sites also help a website in gaining an increased customer flow by sending their own clients to that website through links. Link building is to be taken as an opportunity to put-forth the best things you can provide them. Link building also helps you to build a reputation in your niche market.

Some of the best ways to get good links to your website

There are very crucial features that need be addressed while building links to your website.

• Your website should be your brand ambassador. You have to constantly maintain the high quality, which in turn will invite quality links to your site.
• Advertise your website as much as you can through press releases, product reviews, blogs, etc. This will make your website visible to maximum people. You can also participate in the live chats at appropriate forums. Once your website is recognized by people, they will link their site to yours.
• The social networking sites like Twitter and Facebook can contribute a lot in connecting to the prospective buyers. Therefore, it is important to link your websites with social networking sites. Another good way is to have links of your website in your social networking profile.
• A blog or forum on your website can increase your visibility and recognition in the relevant section. You can also publish your expert views and suggestions about your niche market and industry which will increase your links.

What is to be avoided

• The first and foremost thing is that your website should not try and cheat the search engines. Don’t allow any suspicious data or information on your website.
• Never go to automated link providers or link farms to get links to your website. Your website may get penalized for link manipulation.
• Never get unrelated links or blog to your website. The unnecessary and unrelated blog comments and links will not help you in ay way. It will instead, lower your website ranking.
• If you get too many links in a short span of time, your website will come under the search engine filters. Paid links or links from the spammers are to be avoided at any cost. Don’t let any spammer link to your site and do not ever put your link on any spammer’s website.

Paying attention to these few tips will get quality links to your website and will assist in climbing up the rungs of search engine rankings. Reciprocal link building may be the best option where you and your rival or competitor web-owners can exchange your links for more traffic.